No matter how busy you are, make time for generating new business. Guests Maureen Cruz and Tracey Salmon-Smith share the importance of networking and business development.
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Tracey Salmon-Smith is a partner with the global law firm of Faegre Drinker Biddle & Reath LLP....
Maureen Cruz is a neuroscientist and a principal in the government and regulatory affairs division of the...
Jim Reeder is an accomplished trial lawyer who focuses on complex commercial litigation and antitrust. He represents...
| Published: | December 2, 2025 |
| Podcast: | Litigation Radio |
| Category: | Litigation , Practice Management |
In this episode, the topic every litigator must deal with at some point: effective business development strategies. Guests Maureen Cruz, Ph.D., and Tracey Salmon-Smith, both with the firm of Faegre Drinker Biddle & Reath LLP, share tips for new business development.
Waiting for the phone to ring and a client to drop into your lap isn’t a strategy. Running a practice and serving current needs take up a lot of your time. But if you can carve out at least 10%-15% of your time to network, follow up, and put yourself in front of new clients and new environments.
Client and business development is a deliberate process. Start by setting some time aside on your calendar.
Keep those touchpoints and connections up. Talk with colleagues across your firm. Read something that might impact a client’s interests? Pass it along. Whether it’s through publishing, speaking, networking, ABA involvement, or pro bono work, hear how you can mindfully build your business.
Have a question, comment, or suggestion for an upcoming episode? Get in touch at [email protected] and [email protected].
Resources:
Special thanks to our sponsor ABA Section of Litigation.
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Litigation Radio |
Hosted by Michal Rogson and Jim Reeder, Litigation Radio features topics focused on winning cases and developing careers for litigators.
