A New Era of Advertising; Perfecting Workplace Communication; and “A Rose By Any Other Name”

Episode Notes

Transcript

Jared D. Correia: Thank you to Clio, Smokeball and OnTask.

[Music]

Intro: It’s the Legal Toolkit with Jared Correia. With guests Rachael Bosch. We play a rose by any other name, and then we take this show to a truly dark place. That’s not a figurative statement, I mean, literally dark. But first, your host, Jared Correia.

Jared D. Correia: Give a man a Legal Toolkit podcast and he’ll eat for a day. Teach him how to Legal Toolkit podcast and he’ll eat forever. And yes, it’s still called the Legal Toolkit podcast, even though I have no idea what ratcheting band clamps do. But let me tell you a story about this one time at band clamp. I’m your host, Jared Correia. You’re stuck with me because Bob Goen was unavailable, because no one remembers his short-term stint hosting the daytime version of Wheel of Fortune from 1989 to 1991. Yes, those were the days.

Actually, that may make it more likely that he would be available, but now I’m overthinking things. I’m the CEO of Red Cave Law Firm Consulting, a business management consulting service for attorneys and bar associations. Find us online at redcavelegal.com. I’m the COO of Gideon Software, an intake platform for law firms. Learn more and schedule a demo at gideonlegal.com.

Now, before we get to our interview today with Rachael Bosch of The Fringe, not the TV show, let’s talk about private parts. And no, not the Howard Stern movie. Now I never watch television anymore. Well, I watch streaming services on A television, but that’s not like old school TV. I guess what I should be saying is I never watched television channels, like networks with commercials and all that shit. But that changed recently. Last month, I was out of town presenting on AI at a couple of different conferences, shouts to Nifty Marketing and the Wyoming State Bar for having me out to Park City and Laramie, respectively. And that’s Laramie, the City in Wyoming, not the cigarette brand from The Simpsons, in case you were wondering. And when I wasn’t traumatizing Uber drivers with stories of my youthful indiscretions, I was sitting in some hotel rooms, catching up on emails and watching Forensic Files on TV, like real TV, a physical device with commercials.

And let me tell you, commercials have gotten out of control. I saw a couple of commercials that just blew my mind. Seriously, if this shit was on TV in the 80s, either of my grandmothers would have covered my eyes, ushered me quickly into another room, and then would have begun a never-ending letter writing campaign to the networks for airing such filth. I don’t know if it’s just that nobody watches TV anymore, so they can get away with whatever the fuck they want and no one cares, but some of these advertisements are just out of pocket.

So in case you didn’t know, there’s this deodorant company out there called Lume, which is just, I guess, deodorant for everything but your armpits. And here I was thinking that’s the only place that deodorant goes, and their goal is to apparently eliminate any natural scent that may emanate from the human body. These commercials are kind of funny, honestly, if you haven’t seen them. And really, it’s probably the second deodorant commercial that I’ve ever remembered, even 30 seconds later, after Hulk Hogan’s Right Guard commercials from the early 90s. You remember those? A sublime palette of odoriferous emanation, as a Hulkster described it.

Now, I’m not really a prude, so I want to break this down for you. Lume is vagina and butt crack deodorant. Honestly, that’s what it is. I didn’t know there was a need for this, and all the ads I saw were geared toward women. But maybe you can use this deodorant on your penis and balls too. I don’t know. I’m probably not going to try. And on the commercial, they’re basically like, “Hey, run this stick of deodorant up and down your ass crack.” Look, that’s a hard pass from me, and just to be clear, that’s not a hard pass of a deodorant stick up and down the entirety of my ass crack either. Actually, I should say it’s more like a lotion than a deodorant stick, but that’s less funny. And there’s also some suggestion that the under boob might be an appropriate application point as well, but now I’ve already said too much.

So real question, where do I store my crotch and butt crack deodorant when I’m done using it? It doesn’t seem like there’s a really good place, my back pocket? I don’t know. That would seem to defeat the purpose. And I know that I just basically created my own unpaid advertisement for this product, so maybe I’m part of the problem. In any event, I guess you can all just toss salad with abandon now and nothing will smell. Have at it, people. But wait, I’m not done yet. No, not by a long shot. I haven’t forgotten about the fellas.

(00:05:00)

I also saw a commercial for an underwear company called Shinesty that sells underwear. They boldly labeled ball hammocks, leaving little to the imagination. That’s correct. They have a little pouch where your scrotum might be placed to reside. Technically, I should say that it’s probably a balls hammock, not ball hammocks, which may connote a different hammock for each testicle. That’s not what we’re doing here. It’s a single hammock for both. Just needed to make that clear. Now, they illustrate the purpose by dropping a couple eggs into the nut sack pouch, as clearly an illustration was required. Okay, I get it now. But let me tell you, if your balls are the color and shape of eggs, you may have a medical condition.

Maxim says your junk will look beastly in these. Okay, so it’s not just about the utility and comfort of the ball hammock. I’m not quite sure exactly what it says about our culture that I watched crotch deodorant and ball hammock underwear commercials back-to-back before midnight on a random Thursday, but I feel like we maybe have a little too much leisure time and a bit too much disposable income. When AI starts taking over all the jobs, I’d be interested to see what other sorts of specialty crotch gear become available. I’ll be waiting with bated breath.

I mean, back in the day, the racist thing you could do with your underwear was to get tighty-whities in different color. I mean, my dad was a goddamn fashion pioneer, apparently with his red briefs that he used to sport around the house. Apparently only when my friends came over. Yeah, that’s why I’m traumatized. As society crumbles, you just want to be sure that your taint smells refreshing. That’s clearly the most important thing. Don’t pay any attention to the mummified alien bodies the Mexican government is hiding. Just apply that butt crack deodorant so the aliens aren’t offended by your musk when they probe you.

Let’s find out more about what our sponsors can do for your busy law practice. Before we talk about communicating effectively at work, there’s no real way to segue from this with Rachael Bosch. Then stay tuned as we discuss deodorant a bit more in the rump roast with a new fresh scent.

[Music]

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Okay, everybody, it’s time. Let’s get to the meat in the middle of this legal podcasting sandwich. Today’s meat, goat. I discovered today online that you can buy a variety box of goat meat online for the low-low price of $50. Sounds sketchy. I think I’ll stick to the cauliflower, thanks. All right, that’s enough of that goat plucky. It’s time to interview our guest. We have today, in her very first, and I don’t know, maybe her last, depending on how it goes, appearance on The Legal Toolkit. That’s Rachael Bosch, who’s the Managing Director and Founder of the Fringe: Professional Development. Rachael. Welcome to show. How you doing?

Rachael Bosch: I’m all right. I’m scared now that I’m going to get booted off this podcast for all of eternity, but I don’t know, maybe it’s a bread and butter.

Jared D. Correia: No, I’m just saying that you may not want to come back. We’d have you back. You’re a lot of fun.

Rachael Bosch: Never.

Jared D. Correia: I want to talk first about butt crack deodorant, which is what my monologue was about today. I have strong feelings about it, as people just heard. Do you have any feelings on this?

Rachael Bosch: Yeah, I think if you don’t have strong feelings about butt crack deodorant, I really don’t want to be your friend.

Jared D. Correia: Are you even alive?

Rachael Bosch: Yeah. Are you living this life? Are you middle aged? Come on. I don’t know if I’m pro or con, but I have strong feelings.

Jared D. Correia: Yes, I think that’s a good way to say. Let’s talk about some real shit. So you’ve got this company called The Fringe, which sounds like a Sci-Fi show that wouldn’t have been on the CW in, like, 1994.

(00:10:00)

Rachael Bosch: It legitimately was.

Jared D. Correia: So first thing I want to know is, I want to talk to you about what you do, but how did you come up with the name, first of all? It’s a cool, memorable name. I like it.

Rachael Bosch: Thanks. It actually ties into the show, the TV show, which, to be fair.

Jared D. Correia: Does it really?

Rachael Bosch: Yeah. Do you have a fact check on here? Like, I don’t know if it was on the CW, but there was a TV show.

Jared D. Correia: I’m the fact check. Terrible job.

Rachael Bosch: So there was a TV show called Fringe. Fringe is three different parts that all connect for us. So the first is, when I decided I wanted to start this company, I knew there was going to be a neuroscience slant to it. My coaching background is neuroscience-based coaching. The slang in neuroscience for your neurons is fringe, so that’s one.

Jared D. Correia: Oh, really?

Rachael Bosch: Yeah. I have a theater background, and I kind of like to do things a little bit quirky, a little on the edges. I think that’s why we like each other.

Jared D. Correia: Yes — no, this is all unsurprising, yeah.

Rachael Bosch: Yeah. So you’ve got the Fringe festival as well, like, new works that are sort of avantgarde, a little bit more edgy, and then quite literally, just the literal meaning of I was going out on the fringes. I wanted to be doing something different. And so, all three of those came together. Also, little pro tip for you marketing newbies out there. It sounds great in the sentence. Let’s hire Fringe for that.

Jared D. Correia: Oh, yeah, I love that. All right. That’s great. Wow, look at this. We’re like two minutes in and you’re already hitting it hard.

Rachael Bosch: That’s what I do.

Jared D. Correia: Okay. Neuroscientist, drama geek. Like, I don’t know. That seems like a strange combination to me. Is it? I don’t know.

Rachael Bosch: Okay, so first point of clarification. Not a neuroscientist, but I can play one on stage, so that’s great.

Jared D. Correia: Anytime you put “neuro” in front of a word, I’m immediately confused. So please, educate me and the listeners.

Rachael Bosch: Yeah. This is why I wanted the neuroscience to work with lawyers. Not that you’re clueless about it, but —

Jared D. Correia: I am. It’s okay. You can say it.

Rachael Bosch: — the primary thing that lawyers use to do their job is their brains, and most of them don’t have a clue as to how it works. So it’s just kind of wild to me. Now, neuroscience and the theater piece, I don’t know that it’s that different when you apply the neuroscience to human behavior, right? Theater is all just about portraying people, understanding their motivators, like, unpacking, why they’re doing things, and that’s what I spend most of my days doing like why are the youth lawyers of today not responding to their emails or why are the baby boomer leaders insisting that everybody come back to the office? Why are we doing these things? And so the theater training really helps you just unpack like why are these human beings doing these really weird things, and how do we make it make sense?

Jared D. Correia: Can we walk it back, like, one step? Neuroscience? What does that even mean? Yeah, I don’t know that.

Rachael Bosch: So neuroscience is basically the science of studying the brain, how it works, how it makes decisions, and how it impacts our day to day life, right? The place where I like my coaching training is the NeuroLeadership Institute. They take neuroscientists and they take organizational development experts, and they’re like, okay, so how does this all apply to how we live in our work lives, right? The reality is, honestly, neuroscience is a pretty new field. We don’t know —

Jared D. Correia: I feel better now.

Rachael Bosch: Yeah, there you go. It’s brand new. It came out last week actually.

Jared D. Correia: I am like, what the hell is this?

Rachael Bosch: I know. And honestly, most of the research has been done pretty recently, at least the deep research. We’re talking like, post FMRI machines where they actually put you up into little nodes, show you pictures, watch how your brain is reacting.

Jared D. Correia: You’re talking to me like I’m going to be like, “oh, yeah”, the advances in FMRI technology have been astounding.

Rachael Bosch: You don’t even need to worry about that. Basically, it’s like, it’s give a stimulus to a human being. Watch how their brain reacts. We know nothing. The brain is the wild west like honestly, we don’t know that much, but there are some foundational things that anyone in a field where you use your brain to do your job could be helped by knowing a little bit more about it.

Jared D. Correia: Yeah, I like how you were like, youth lawyers are now responding to their emails. I like that a lot. I might use that phraseology. All right, so here’s the thing about that. I’m kind of like Gen X, millennial, like, right in the middle there and I think it’s amazing what these young lawyers doing. I think of it, and I was like when I was applying for legal jobs, I’d be like, please, sir, may I have another whatever I need to do to get set. Now people are like, fuck you. I’m not responding to your email. I think it’s great that they have the balls to do it. I love it. So that’s really interesting to me. So let’s go there for a second. How do you bridge the gap between people who think so differently about work and what it means?

(00:15:00)

Rachael Bosch: Well, I’ll tell you what, you shouldn’t start with Kevin McCarthy jokes, because that did not land well —

Jared D. Correia: That did not land? Okay.

Rachael Bosch: — a couple weeks ago.

Jared D. Correia: Right.

Rachael Bosch: It depends on the audience. I think it was too soon. It was too soon.

Jared D. Correia: Some places it could land really well.

Rachael Bosch: Oh, and it has. Ohio-based firm was not the place to pilot that.

Jared D. Correia: Yeah, yeah. Maybe one of the coasts.

Rachael Bosch: Yeah, there’s a lot of like, can we understand each other? And that’s where that came from, right? I was like, none of you are Kevin McCarthy. You’re not going to lose your job if you compromise a little bit, right?

Jared D. Correia: That’s good. I think that’s great.

Rachael Bosch: Thanks. But, that’s where it starts, right? Can you just try to understand where these other folks are coming from because going back to that human behavior thing, all of this is sparked by stuff that people have experienced, right? These older lawyers, their whole freaking life was the firm being in the office, talking to people, being able to have the power move take you out to coffee or lunch or whatever. Their whole sense of self-invalidation came from that. And then you’ve got a bunch of I feel old, but like, kids coming into the profession who’ve only seen institutions fail them, ruin, literally the planet that we live on.

Jared D. Correia: Yeah, it’s been problematic.

Rachael Bosch: Yeah, and they are like, why should I give you any extra bit of me? Like it’s funny because for a long time, we used to think of like, the Don Draper scene where he’s like, that’s what the money is for?

Jared D. Correia: Oh, one of the best scenes in ‘Mad Men’. I love “Mad Men’.

Rachael Bosch: Yeah. Really good, right?

Jared D. Correia: Yes.

Rachael Bosch: Yeah, I’m here for. So, like, we used to say that as sort of like, oh, can you believe these firms? And they think like, that’s what the money is for. You got to give us your whole life. And now it’s almost like Gen Z has turned that on its head, and they’re like, no, literally, that’s what the money is for. I will do exactly what is laid out in my job description, and after that, unless there’s more money, screw off. Kick rocks. I love it.

Jared D. Correia: I mean, I like it too. I actually think it’s great. And I think if you talk to people in private moments who were like, owners of these firms, they’re probably like, man, I wish I did that back in the day. They totally do.

Rachael Bosch: Yeah, look, we all want the same shit, right? I’m pretty sure that most baby boomers wish they had more flexibility in their life, wish they could have been more honest about like, oh, I need to go to my kids’ soccer game right now. Instead of being like, I have an appointment. I’m going to be out later, being all weird about it. I think they wanted those things. It just wasn’t accessible to them and they also didn’t have a lot of the technology that we can use to normalize and gain access to information now. So I think we all want the same things. It’s just who has sort of the collateral to be out there asking for it, pushing for it? I think they’d be thrilled if they had this stuff, but then they don’t. And so now you got to walk uphill in the snow three miles, just like did.

Jared D. Correia: Right. There’s a great Taco commercial I saw the other day with the grandfather’s talking to the kid, and he’s like, I used to take my horse two miles in snow to school every day, and the kid’s like, Grandpa, you’re from East LA. Anyway. Do you find that people are like willing to talk to each other?

Rachael Bosch: Yeah.

Jared D. Correia: Like, will people like meet in the middle?

Rachael Bosch: So I think that people in groups that are like them will go to the extreme, and when they get one on one with somebody who has a different opinion, they’re willing to meet in the middle. And I think that that’s the problem. It’s like we silo ourselves into groups of like-minded people instead of pushing ourselves to actually engage and talk to a new associate and be like, “hey, what’s going on with you?” or like “what’s your experience with this? Why don’t you want to come to the office?” And the same also for the new associates, right? “Tell me why being in the office has been so helpful for your long-term career development? Tell me about what you get out of this?”

I think there’s a two-way street there that we just need to sort of understand. Also like, I don’t know, man. These Boomers and Elder Gen Xers, they don’t have to come along, but they’re going to be pushed out. You either come along or you’re dropped off.

Jared D. Correia: No, I agree. Yeah.

Rachael Bosch: I don’t know. None of us envision ourselves a dinosaur, right? I’m not a regular boss. I’m a cool boss. I get it.

Jared D. Correia: In terms of how this happens, though, these people aren’t going to come together on their own, right? So you need someone to facilitate that, right? Whether it’s somebody in the business or external to the business like you. That’s got to be the case, right?

Rachael Bosch: I think that it’s very rare, and if it does happen, the onus has to be on the person who’s more senior, right? That person has to be like, oh, I’m going to go have a listening circle —

(00:20:00)

— with our new associates or with our third years or whatever it is. They have to start that conversation. The challenge for them and I feel for them in that moment, they are — this has come up twice this week and it’s only Tuesday and we’re recording this now, but like they are what we call the HIPO. You know about the HIPO?

Jared D. Correia: Like the animal?

Rachael Bosch: No, one P.

Jared D. Correia: Is this some kind of neuroscience shit because I don’t know about that.

Rachael Bosch: It’s not. This is not. This is just some sort of like nerdy leadership thing. It’s a one P.

Jared D. Correia: HIPO? Okay, H-I-P-O.

Rachael Bosch: H-I-P-O. Highest Paid Opinion, right? So the trick when you’re the highest-paid opinion in a room is that what happens when a HIPO walks in a room? Everyone’s like nobody’s talking, nobody wants to be like a HIPO.

Jared D. Correia: I would run in fear but go on.

Rachael Bosch: Well, yeah sure. I mean that’s also the response and sometimes we see that with some of our associates, but merely.

Jared D. Correia: Right.

Rachael Bosch: But you’re either like frozen, you’re running out of the room, but nobody is like a HIPO. That (00:20:56) that was actually mine. Could you please pass that back to me? You know what I mean? It’s hard to have an open dialogue when you have such a big differential in terms of power and influence. The person who’s more junior isn’t really going to share out as honestly. So I think instead of like thinking about it conversationally, and you can’t, you can conversationally get it in. I just facilitated something for our firm where we were literally at their retreat with a partner and an associate in front of all their attorneys talking about like how do we do this? How do we work together?

But I also think there’s a lot of mechanisms for firms to get this information in a way that doesn’t put somebody on their heels, doesn’t put the junior person in a position where they have to expose themselves to retaliatory acts and doesn’t also put the senior person in a position to be a weirdo, try to be cool.

Jared D. Correia: Yeah, because I feel like if you went up to like a senior attorney and you were like, “Hey, I want to have a listening session,” that is where I am going to be like, “I made my own shoes as a child.” Like it’s quite an issue.

Rachael Bosch: It’s (00:22:01).

Jared D. Correia: Right, I’m basically George Washington. I don’t have time for listening sessions. I got to do shit.

Rachael Bosch: Yes, yeah.

Jared D. Correia: All right, because you work with lawyers, you work with others like are lawyers particularly bad at communicating?

Rachael Bosch: Okay. So everyone’s bad at communicating.

Jared D. Correia: Yeah.

Rachael Bosch: I think the best way to sort of like — and the most like foundationally strong way to look at this is when we look at emotional intelligence and that’s not communication as a whole, right?

Jared D. Correia: Yeah.

Rachael Bosch: It’s an aspect of emotional intelligence, but people will make a huge deal out of lawyers and emotional intelligence like it’s not good. I think that’s the tagline. Lawyers have emotional intelligence. It’s not good.

Jared D. Correia: It’s not good. All right, that’s a working slogan.

Rachael Bosch: But people really do overstate how bad it is. The fact is like most people are bad at communicating emotional intelligence, understanding how they are landing with other people. The challenge for lawyers is that where they fall even further beneath the general population is in interpersonal relationships. So that’s the area where they’re even worse than everyone else and that’s a challenge because I don’t know if you noticed but it’s sort of a relationship industry.

Jared D. Correia: Yes, I’ve heard that.

Rachael Bosch: Yeah. This is a bit of a problem that we’ve got going on here. And it’s just — I was just at a law school yesterday talking to some of their folks, and honestly, I think that we have to back up a little bit like most of this research just looks at practicing lawyers. It would be fascinating to me to look at people pre-law school because I think a lot of this is like —

Jared D. Correia: Oh, that’d be interesting.

Rachael Bosch: — is drilled into folks in law school. Look for the problem, look at the future landmines, look at where you’re going to get in trouble, and then we get into a relationship and I’m like, “How is Jared going to screw me over in this conversation?”

Jared D. Correia: Well, right, yes.

Rachael Bosch: And like I know it’s going to be in the rump roast, but like —

Jared D. Correia: It’s not going to be bad. It’s not going to be bad. Don’t worry. I’m going to go easy on you.

Rachael Bosch: I doubt that. I doubt that.

Jared D. Correia: No, no, seriously. No ancient historical trivia, don’t worry. I think that’s really interesting because I think lawyers are issue spotters and they are people who are looking at the worst-case scenario at all times. So it doesn’t surprise me at all that when they look at interpersonal relationships, they’re like, “One day this person is going to fuck me over.”

Rachael Bosch: Yeah.

Jared D. Correia: They’re basically like Vito Corleone trying to get referrals.

Rachael Bosch: But imagine if you took that approach with your kids or your spouse, right? It’s like, yeah, they’re going to do something that’s going to upset you someday, but if you’re looking for it, I don’t know, this is not a relationship podcast, but I would assume that if you are looking for problems.

Jared D. Correia: Well, it kind of isn’t, right? Yeah.

Rachael Bosch: — if you’re looking for problems, you’re going to find problems, and it also just makes it harder to do the things that we know build strong relationships, being vulnerable, sharing more about yourself, like actually opening up.

(00:25:03)

Like these are the things that build trust, these create this foundation of trust where from then once you have trust in a relationship, somebody can come to you and be like, “Hey, I don’t think we should be doing this this way,” like, “let me lay it out for you.”

Jared D. Correia: Right.

Rachael Bosch: We aren’t even having — and I think that when we reframe it that way for folks, they see the business case in it. It’s like you’re not even coming up with the best solutions for your clients because you can’t have an open dialogue with your team.

Jared D. Correia: Yeah, that’s a great way to look at it.

Rachael Bosch: Yeah.

Jared D. Correia: All right. I want to move a little bit away from the relationship trust-building stuff. So like everybody’s using Slack now who are still emailing. Okay, so that — I wanted to get your impressions on this, and I think, I may I know where this is heading but does this technology stuff help or hurt in terms of building out relationships at work?

Rachael Bosch: Where do you think we’re going to go with this?

Jared D. Correia: Since it sounded like you’re about to vomit, I’m going to say that you do not like this, but I could be wrong surprisingly.

Rachael Bosch: You are wrong.

Rachael Bosch: I just don’t love Slack. That’s just my own personal thing. I’m just not like a Slack person.

Jared D. Correia: Okay, I’m interested to know why. Why don’t you like it?

Rachael Bosch: It’s separate. I don’t like — what was that, there was the cooking show. The guy who used science actually a lot in his cooking show on the Food Network.

Jared D. Correia: Alton Brown?

Rachael Bosch: Alton Brown, yes!

Jared D. Correia: Yeah, all right.

Rachael Bosch: So what did he say? He hated a unitasker, hated a unitasker in the kitchen. I feel the same way about technology.

Jared D. Correia: Oh, that’s interesting.

Rachael Bosch: I’m like, I don’t need 16 things each doing their own little segment of something, but I love technology to solve for organizational issues, challenges around communication. So for our team, and honestly, I left law firms and once I got into like what the tech stack was that was available to me, I remember being pissed. I was like, “Are you fucking kidding me right now? All of these tools that could have made my job easier have been available this whole time and you all firewalled me out of them.”

Jared D. Correia: Oh, Lord, yeah.

Rachael Bosch: Like screw off.

Jared D. Correia: I’ll do other show on the misuse of technology by law firms.

Rachael Bosch: Yeah, so we use a ton. I mean we have sort of like a working rule of thumb on our team that email is for clients. So it just segments it. We put all of our communications into our project management software which has almost its own built-in Slack within each project.

Jared D. Correia: What do you use? Just out of curiosity.

Rachael Bosch: monday.com, big fan, love it.

Jared D. Correia: Monday? Good. Good product.

Rachael Bosch: Evangelists, yes.

Jared D. Correia: Yeah. I do know some lawyers who use Monday, actually.

Rachael Bosch: Yeah. We know a couple of law firms where their business units use Monday as well.

Jared D. Correia: Right.

Rachael Bosch: It’s a fabulous tool. We’ve been using it since the OG days.

Jared D. Correia: Monday is a great tool, though.

Rachael Bosch: It’s great.

Jared D. Correia: Really, it’s not that you dislike these communication platforms.

Rachael Bosch: No.

Jared D. Correia: You prefer others to Slack. Okay.

Rachael Bosch: I prefer others to Slack. And so, anytime you can keep your conversation connected to your project, love that. We are big Loomers. So Loom is a video messaging platform back and forth. We do a huge amount of that.

Jared D. Correia: Yeah, Loom is great.

Rachael Bosch: I’ve tried to convince lawyers also because like we have this running theme with our lawyer friends, where like a red line is not feedback. It’s just that.

Jared D. Correia: It’s literally just a red line.

Rachael Bosch: It’s just a red line. And people will be like, “Rachael, I don’t have time.” I don’t know why this is my angry lawyer voice.

Jared D. Correia: No, that sounds good. Keep going with it.

Rachael Bosch: Like, “Rachael, you don’t understand. I don’t have time to walk somebody through my red line.” And I’m like, if these firms just let people use tools like Loom or even I think you can do this on Teams and stuff that they have, you literally turn on —

Jared D. Correia: You could do it anywhere. You can record a video anywhere.

Rachael Bosch: — the self-record — yeah. And you’re redlining and you’re like, “All right, Jared, that doesn’t make any sense. Make this a little bit more persuasive. I’m going to switch this and this because I think that should –” You’re literally teaching people without taking any extra time. And so, I’m a huge fan of the technology tools. I think they’re underutilized. They also help with asynchronous communication, which is like, we all do not have to be in another goddamn meeting.

Jared D. Correia: Right.

Rachael Bosch: We really don’t. You know, like send —

Jared D. Correia: This meeting could have been a Monday message.

Rachael Bosch: Yeah, or send a five-minute Loom which I will listen to on two times speed.

Jared D. Correia: Right.

Rachael Bosch: And get through in two-and-a-half minutes. You know what I mean? So no, I think they’re not using technology. I think it would be a huge way to connect with folks. And honestly, I think that’s also just the world that Gen Z is coming up in.

Jared D. Correia: Right.

Rachael Bosch: And so they expect it. It’s expected in the same way that we expect an Uber now instead of going to get a taxi. They expect ease of communication through technology.

Jared D. Correia: Rachel, this is really good. We hit a lot of stuff. I got the angry lawyer voice. I’m stoked. Will you stick around for the last segment?

Rachael Bosch: I’m pretty sure I have to and think it was mandatory.

Jared D. Correia: You’re required to, okay.

Rachael Bosch: Yeah, yeah, all right.

(00:30:00)

Jared D. Correia: All right, we will take one final sponsor break so you can hear more about our sponsor companies and their latest service offerings then. Stay tuned. That’s right. It’s the rump roast everybody, it’s even more supple than the roast beasts. Welcome back everybody. That’s right. We are at the rear end as it were of the Legal Toolkit, it’s the rump roast. It’s a grab bag of short form topics all of my choosing. Why do I get to pick? Well, because I’m the host. Rachael, I’ve got a confession to make about deodorant. I use women’s deodorant. I don’t know if — it’s called Suave and I use the powder version. Why do I use women’s deodorant? You may be asking yourself.

Rachael Bosch: I actually was.

Jared D. Correia: Men’s deodorant is too harsh and I have really sensitive skin. This is a true story, which is that when I was six-years-old, I don’t know if I’ve ever said this on the podcast before, I lost my first layer of skin and had to sleep in cream and Saran Wrap instead of going to kindergarten. This is real story. I’m not making this stuff. So I have to have like really sensitive skin deodorant. Now the good part of that is that I smell like a newborn baby’s buttocks at all times. So the story has a happy ending.

Rachael Bosch: Oh glad.

Jared D. Correia: So anyway, I have this rump roast game that I’ve just developed. I’m going to call it a Rose By Any Other Name, and this is pretty simple. I’m going to give you a product and a tagline for deodorant and you just have to tell me whether it’s a real deodorant or something I made up and we can discuss.

Rachael Bosch: All right.

Jared D. Correia: I’m going to start really easy. Like I think you will be able to knock these first two out of the park, slogan and company, number one, “Strong enough for a man made for a woman, secret deodorant”, is that a real deodorant slogan?

Rachael Bosch: That is a real deodorant slogan.

Jared D. Correia: Probably one of the most famous ones ever.

Rachael Bosch: I think so. Yeah, that’s right up there.

Jared D. Correia: And that’s like my deodorant thesis strong enough for a man made for a woman, that’s what I’m going for.

Rachael Bosch: That’s yeah, you want that?

Jared D. Correia: All right, one for one. Number two, “Strong enough for your mom, shank deodorant”, is that real or fake?

Rachael Bosch: Shank like I think that you would like hot have in jail to defend yourself.

Jared D. Correia: Yeah, it’s something you would fashion and then stab someone within the prison, yes.

Rachael Bosch: I’m going to go fake.

Jared D. Correia: Yes, I made that one up. All right, all right.

Rachael Bosch: It’s a real niche market there.

Jared D. Correia: Prison deodorant.

Rachael Bosch: Although at the rate that we incarcerate people here in the United States you could really do well.

Jared D. Correia: Right, you are going to have to make a lot of this. All right. I got one that I think you’re going to be a little bit harder, so here we go.

Rachael Bosch: Right.

Jared D. Correia: Number three, you’re two for two so far. Very impressive. We’ve only had two perfect scores in rump roast history, just so you know.

Rachael Bosch: I mean don’t set me up for failure. Come on.

Jared D. Correia: Okay, forget, I said that. Outrageously effective whole body deodorant for pits, privates, and beyond Lume deodorant?

Rachael Bosch: That is real. Thank you very much. They target me on Instagram.

Jared D. Correia: No, do you think really?

Rachael Bosch: Oh for real, yeah.

Jared D. Correia: Oh wow, okay. Now can I ask you about your search history? So I do have a question though like, it says “pits privates and beyond”, like what is beyond privates, like cologne deodorant, like what are we doing here? What’s wrong, what happened to —

Rachael Bosch: Okay, so I don’t know if this is what they needed for, but like I’m going to let you in on a little lady secret here.

Jared D. Correia: Oh, okay yes, yes please do.

Rachael Bosch: So sometimes ladies wear footwear that is uncomfortable, right?

Jared D. Correia: Yes. Yes, like all of the footwear for the most part that women will.

Rachael Bosch: Well, not all, but yeah. Like pre-pandemic work-wear on your feet is not comfortable.

Jared D. Correia: Right, right.

Rachael Bosch: Deodorant is amazing for that. So you rub a little deodorant on the back of your heel like those high heels just slide right in.

Jared D. Correia: Oh, that’s really interesting.

Rachael Bosch: Yeah, keeps them lubed up. It’s great, yeah.

Jared D. Correia: I might use that.

Rachael Bosch: I don’t know if that’s what they intended but that’s what I think about.

Jared D. Correia: Like, yeah, I can even do that with sneakers, oh, that’s a great —

Rachael Bosch: Also if we want to get real spicy, some ladies use a little bit of — they could use a little under the boob area, right?

Jared D. Correia: Oh yeah. Well, that’s how the Lume people market this stuff under boob deodorant as well. It goes everywhere.

Rachael Bosch: I really does.

Jared D. Correia: Pro tips, left and right.

Rachael Bosch: Yeah, I’m here for you. Next time you’re wearing a pair of four-inch pumps going to get some of that Lume, yup.

Jared D. Correia: You’ll be my first call. All right, you’re three for three. I don’t want to say anymore.

Rachael Bosch: Won’t say anything.

Jared D. Correia: Slogan and product number four who we partner ranger deodorant. Who we partner ranger deodorant, real or fake? Is that really that I just make it up?

Rachael Bosch: So I feel like this is a trap.

(00:35:00)

Rachael Bosch: But I’m going to say it’s fake.

Jared D. Correia: It is, it is.

Rachael Bosch: Yes.

Jared D. Correia: Yes, oh man, all right, we’re getting close. Okay, here’s another one. Stank proof protection for the world’s dankest underarms from trebuchet incorporated.

Rachael Bosch: So I just want to make sure I’m fully getting this. So it’s stank, S-T-A, for the world’s D-A-N-K?

Jared D. Correia: Yes, dankist.

Rachael Bosch: Dankist.

Jared D. Correia: Dankist for the dankist.

Rachael Bosch: I’m going to call that real.

Jared D. Correia: Oh, it’s fake, I made that up.

Rachael Bosch: It’s fake.

Jared D. Correia: Should I be in marketing. Am I like the next (00:35:42)?

Rachael Bosch: You are right. Well, because I was thinking myself how you come up with the trebuchet like, what is that?

Jared D. Correia: Yeah, I thought that was really good because you are thinking like, oh —

Rachael Bosch: That was correct. It’s a trap.

Jared D. Correia: — is this a French deodorant company?

Rachael Bosch: That’s what I’m thinning.

Jared D. Correia: One more, hey, four or five is great, right. I got one more. Sustainable natural deodorant that works from wild.

Rachael Bosch: That is real.

Jared D. Correia: That is real. But I feel like if you’re like, hey, we’re a natural deodorant but we work. What does that say about natural deodorants not very much?

Rachael Bosch: Well, also, I will only speak to my personal experience, they don’t work.

Jared D. Correia: Yeah — no, I don’t think they do either like —

Rachael Bosch: No, the naturals are really hard.

Jared D. Correia: — my son is using natural deodorant. I’m like, “You still stink” like “Just outside and rub a leaf under your arms”, it will be the same thing.

Rachael Bosch: just grab some mint. Come on, man.

Jared D. Correia: Yes. Rachael, this has been one of my favorite episodes, seriously. Great rump roast, great interview. Thank you for coming on, I hope everybody learned something.

Rachael Bosch: Thanks for having me.

Jared D. Correia: If you want to find out more about Rachael Bosch in Fringe Professional Development visit fringepd.com. Now for those of you listening in Smell No Taste Liberia we’ve got a new Spotify playlist just for you. It sounds about smells because we talked a lot today actually, about smells, and how to clean and replace those rank smells from pleasant ones. Now, sadly I have run out of time today to talk about Ben Wa Balls. You know what, never mind. This is Jared Correia, reminding you that I’m not just some dumb hick even though the guys from Spectrum said that to me at a dinner.

[Music]

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