Guest Lydia Flocchini is the chief marketing officer at SurePoint Technologies. She develops and leads efforts to scale and accelerate the growth of SurePoint’s legal community. Flocchini played a pivotal role in the company’s 2020 rebranding and its continued digital transformation, driving brand awareness while accelerating lead generation and sales. She also helped the company innovate its products and launch SurePoint View and the SurePoint Mobile App.
Prior to her current role, Flocchini was the chief revenue and data scientist, responsible for building the marketing engine, revenue data strategy, sales enablement function, and revenue operations. For the past 20 years, Flocchini has worked in legal tech and held executive leadership roles in marketing, sales and customer success.
She earned her bachelor’s degree at UCLA and her JD at the University of San Francisco School of Law.
SurePoint Technologies provides financial and practice management software to law firms nationwide. For more than 40 years, law firms have relied on SurePoint’s software to improve workflow and maximize financial performance. With a community of more than 50,000 members, SurePoint frees lawyers from administrative burdens so they can spend far more time focusing on their clients.
Let’s talk about practice management, tech, and production. How do you find and apply the right tech tools that help you deliver what you’ve promised to your clients? Acquiring new clients, moving...
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