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Jordan Furlong

Jordan Furlong

Jordan Furlong is a strategic consultant, adviser, and legal market analyst who studies the impact of the changing legal world on law firms and legal organizations. He advises legal leaders on business model innovation, professional development, and the impact of Generative AI, among many other issues. Based in Ottawa, Canada, Jordan has addressed thousands of lawyers and legal professionals at dozens of conferences and retreats, in person and online, in North and South America, Europe, and Australia. Read his work at https://jordanfurlong.substack.com. 

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Guest Appearances
March 12, 2026

The Future of Law Firm Business Models in the Age of AI, with Jordan Furlong

AI is more than just another tool for lawyers. It may fundamentally change how law firms make money. In episode #607 of the Lawyerist Podcast, Stephanie Everett talks with legal industry analyst Jordan Furlong...

September 28, 2023

What Generative AI Means for the Law Firm Business Model

Is AI finally going to be the undeniable and absolute conqueror of the billable hour? Though many have called for its demise for years, the billable hour still has a substantial foothold...

August 26, 2021

The Rise of Re-Regulation in the Legal Industry

Jordan Furlong explains current legal re-regulation trends and offers guidance for legal professionals as they navigate this new wave of industry changes.

August 15, 2018

#185: Acting Like a Law Firm Owner, with Jordan Furlong

Jordan Furlong talks about the difference between owning a law firm and working for one and how knowing the difference can help law firms function.

June 14, 2017

#124: The Client-First Future of Law Practice, with Jordan Furlong

Why has law has become a "buyers market" and how can lawyers take advantage of the opportunities presented by that market by becoming client-centered law practices?

May 8, 2017

Is Law Really A Buyer’s Market? And If So, Now What?

This legal podcast covers the shift of the legal industry from a seller's to a buyer's market.

May 14, 2015

ABA National Summit: ‘Reporting Out with Reaction’

Legal Talk Network producer Laurence Colletti interviews Jordan Furlong, Professor David Wilkins, and Professor Deborah Rhode, panelists from ‘Reporting Out with Reaction’ at the 2015 ABA National Summit on Innovation in Legal...