Featured Guests
Jordan Furlong

Jordan Furlong is a lawyer, speaker, industry analyst, and consultant based in Ottawa, Canada. He is a principal with the global...

Your Host
Sharon D. Nelson

Sharon D. Nelson is president of the digital forensics, information technology, and information security firm Sensei Enterprises. In addition...

Jim Calloway

Director of the Oklahoma Bar Association’s Management Assistance Program, Jim Calloway is a recognized speaker on legal technology issues,...

The legal industry has operated as a seller’s market for so long that some lawyers don’t know how to handle the recent trend towards accommodating clients. In this episode of The Digital Edge, hosts Sharon Nelson and Jim Calloway talk to Jordan Furlong about what has driven the shift to a consumer-focused market, the new players that are breaking onto the scene as a result, and how law firms, both big and small, should react to the changes. Their conversation also includes three ways to respond to these market forces as well as how client services, competition, and culture should affect potential business strategies.

Jordan Furlong is a speaker, author, and legal market analyst who forecasts the impact of changing market conditions on lawyers and law firms. He is also author of Law is a Buyer’s Market: Building a Client-First Law Firm.

Special thanks to our sponsors, ServeNowScorpionAnswer1, and Clio.


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Episode Details
Published: May 8, 2017
Podcast: The Digital Edge
Category: Legal Marketing , Legal News
This Podcast
The Digital Edge
The Digital Edge

The Digital Edge, hosted by Sharon D. Nelson and Jim Calloway, covers the latest technology news, tips, and tools.

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