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Legal Talk Network is proud to announce that they are relaunching the Lunch Hour Legal Marketing podcast with new hosts Gyi Tsakalakis and Kelly Street. The show, which originally aired in 2015, has been given a makeover and is out with new episodes starting July 2018.
Lunch Hour Legal Marketing originally launched in February 2015 as a webinar series for the Massachusetts Law Office Management Assistance Program (Mass LOMAP) to provide lawyers with a range of legal marketing topics, showcased in podcast format on Legal Talk Network. It has since been a series of audio-only episodes called “The Summer of Lunch,” but has now taken a turn into a highly-produced podcast featuring marketing advice for lawyers and other professionals.
“Lunch Hour Legal Marketing has been the subject of a lot of tinkering since its original format which was a series of unedited webinars turned into less-than-ideal audio,” said Legal Talk Network’s Executive Producer Laurence Colletti. “Despite an unorthodox beginning, we discovered right away that the podcast had value to legal professionals and decided to ratchet up its audio quality as we went. The rebooted version with Kelly and Gyi, who are incredibly fun digital marketers from AttorneySync, is dedicated to helping attorneys maximize their marketing efforts to achieve greater rewards in their practices.”
A non-practicing lawyer, Gyi Tsakalakis founded AttorneySync because he believes that lawyers deserve better from their marketing team. He regularly speaks and writes about online marketing and is a leader in the field of digital marketing for professionals.
“As a young child, I dreamed that one day I would have a platform to sing, eat, and talk legal marketing,” said host Gyi Tsakalakis. “Lunch Hour Legal Marketing is a realization of that young boy’s dream. On a more serious note, while rapid advancements in communication technologies have completely changed how we connect, at the end of the day, at the core of client development live relationships and reputation. Come sing, eat, and learn with us.”
Kelly Street, Marketing Director at AttorneySync, has over ten years experience in the marketing industry. Kelly also has a self-proclaimed strong passion for helping small businesses grow and is enthusiastic about reaching a much wider audience through podcasting.
“I love all things podcasting- listening, guesting, and hosting,” said Kelly of the experience. “It is incredibly exciting to be part of Legal Talk Network with a team that is even more passionate about podcasts than I am. Knowledge-sharing is so powerful and we hope to introduce our audience to new ideas and new people in marketing. Listeners should also expect ridiculous banter and the occasional sing-a-long.”
In the inaugural reboot episode, attorney Mitch Jackson shared fantastic insights on identifying your “whys,” newsjacking, and other digital marketing strategies.
In the coming months, Lunch Hour Legal Marketing will feature guests such as Chad Burton from CuroLegal, a legal industry consulting and design organization, and Lost and Founder author Rand Fishkin formerly of Moz and founder of SparkToro, one of the most prominent digital marketing companies, discussing marketing tactics on all levels. The show aims to bring varied content targeted towards lawyers, but can be used by those in other professional fields as well. Anyone looking for advice on client development, networking, and digital marketing will find Lunch Hour Legal Marketing to be beneficial to their practice.
Legal Talk Network is a podcast network for legal professionals with hosts from well-known organizations and brands in legal. Over 20 active podcasts cover important legal news and developments, including access to justice, law school, industry events, legal technology, and the future of law.