AI Search Data Turns to the Dark Side

Google Search Console is serving up AI search impressions… and we’re not impressed. But first, good ol’ email marketing campaigns are more effective than you might think!

Email marketing is often pretty underrated, but, with the right finesse, it’s a great way to stay in touch with your people and grow your business. Gyi And Conrad share email best practices and key business objectives to help you make good use of this inexpensive, but advantageous, marketing tool.

Later, some data is better than no data right? Right? Or, is AI search sliding down the slippery slope to minimal marketing accountability? Zeroing in on today’s first news item, the guys dig deep into the ways AI features track impression data, taking a particularly hard look at its imperfections. But, is there still hope? Gyi and Conrad share practical ways to analyze the data available to you to attempt to shine some light on the efficacy of your law firm marketing in AI search. 

The News:

• Google’s newest offering really wants to sound like it’s giving some helpful AI search segmentation, but it’s pretty embarrassingly basic. – Introducing Search Generative AI performance reports in Search Console
• Win a trip to the LHLM Super Summit!!! Learn how: The Lunch Hour Legal Marketing FIFA Pool || FIFA World Cup 2026 Contest
• Our good friends at Lawyerist are doing their annual Website Competition, and they’ve found that new AI-created sites are pretty substandard and—shocker—dealing with security issues.
• Don’t forget!  Google is opting you in for call recordings on JULY 1 if you currently have that as ‘unselected’. Take appropriate action, folks. 

Podcast Appearances: 

• Un-Billable Hour – Seat At The Table: Getting an “A+” in Client Satisfaction
• Lawyerist – AI for Law Firm Growth: Building Smarter Systems and Better Business Decisions, with Conrad Saam
• Championing Justice: A Personal Injury Podcast – PART 1: Why Legal SEO Isn’t Dead, But Most Law Firm Marketing Is and PART 2: Why Legal SEO Isn’t Dead, But Most Law Firm Marketing Is
• Answering Legal – Lunch Hour Except the Law? Conrad & Gyi on How Clients ACTUALLY Find Your Firm

Make Summer More Fun: 

• Come see us in Nashville 8/11-8/13 at the LHLM Super Summit!

Listen Next:

• What is AI Visibility, Anyway?

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