Clio Cloud 2016: Leveraging Tech to Compete with Big Law

Within the legal industry, the thought of competing with a large law firm can seem daunting to a small firm or solo practitioner. What if those perceptions were no longer true and the climate of the legal market actually gave small firms an advantage? In this report from On The Road, host Joe Patrice speaks with Bloomberg Law Vice President and General Manager Melanie Heller about employing smart technology, what tech does for the legal environment, and the potential for small law and solos to step up in the marketplace.

Melanie Heller was named vice president and general manager of Bloomberg Law, Bloomberg BNA’s flagship legal and business intelligence product, in April 2015. In her current position she is responsible for the commercial strategy, growth and development of Bloomberg Law. Previously, Heller was head of market strategy, a team focused on sales enablement, product development and brand awareness and manager of Bloomberg Law’s transactional/regulatory editorial group. Prior to joining the organization, Heller was a legal director at Proskauer LLP, where she assisted the corporate department leadership in managing the business operations of the department. Before that, she was a corporate lawyer at the law firms Clifford Chance LLP and Weil, Gotshal and Manges LLP. Heller has a B.A. in English & Psychology from Washington University in St. Louis, an MPhil in Oriental Studies from Oxford University and a J.D. from Fordham Law School.