The Most Expensive 20 Seconds in Your Practice

This episode is sponsored by Smith.ai.

The money you pour into your marketing is meaningless if you don’t answer the phone call fast. Prospects have choices. You got their attention with marketing and networking, and then you don’t answer the phone call promptly … and the caller moves on to the next law firm on their list. In 20 seconds, you blew that marketing spend.

Guest Maddy Martin is GM of legal at Smith.ai, which provides end-to-end intake services for law firms. It’s all about 24/7 customer engagement powered by a combination of human expertise and AI driven tech, allowing small and medium sized law firms to provide customer engagement that rivals even the biggest firms.

Technology changes, but the level of responsiveness clients want, and expect, doesn’t. Calls handled by a combination of trained professions and AI-enabled technology can lead to a higher level of closings, getting clients to hire you and sign the contract. It’s all about building that connection and getting it right the first time.

You’ve spent money and time to convince that potential client to call. Don’t give them a reason to hang up and call someone else. Even if you have an intake professional in house, do you even know if you’re losing calls when someone phones and your staff is busy with someone else? Hear how a hybrid AI solution maximizes onboarding from those leads you’ve worked so hard to attract.  

Special thanks to our sponsors 8am, Wyzer Staffing, CallRail, and Smith.ai.

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