We talk a lot about digital and paid marketing, but what about referrals? Guest John Reed teaches lawyers – even the introverts – referral marketing skills.
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John Reed is the founder of Rain BDM, a business development and marketing consultancy that helps lawyers...
Christopher T. Anderson has authored numerous articles and speaks on a wide range of topics, including law...
| Published: | February 24, 2026 |
| Podcast: | Un-Billable Hour |
| Category: | Marketing for Law Firms , Practice Management |
A part of the legal marketing landscape we don’t talk about enough is referral marketing. Sure, we focus on digital marketing, search engines, and paid advertising. But maybe one of the best – and cheapest – forms of marketing could be referral marketing, working with other layers who know, like, and trust us.
Guest John Reed is a former practicing attorney and the founder of Rain BDM, a marketing firm that helps lawyers build exceptional relationships. Hear how professionals learn and play “the referral game.”
Asking for referrals may not feel natural, even a bit awkward. But like any marketing campaign, it can be planned, initiated, and tracked. And it can be fun and rewarding. Don’t try to make a relationship “transactional,” just go out and meet and help people. Let it be more relaxed and natural.
Hear about the “four questions” and a personalized “grid” plan that can get the ball rolling when you meet another attorney. If you’ve struggled with building intentional relationships with other attorneys and expanding your network, you’ll want to hear this free “relationships 101” lesson from a proven, experienced pro.
Special thanks to our sponsor CallRail.
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Un-Billable Hour |
Best practices regarding your marketing, time management, and all the things outside of your client responsibilities.
