Atlanta DUI lawyer Erin Gerstenzang highlights ABA Techshow’s Disruptive Innovation track.
From Stanley Tate, who built a thriving practice using Airtable, Zapier and other tools, to the founding CEOs of Fastcase and Clio, the track took a deep dive into the technology, work involved and trends lawyers can study to uncover niche practice areas to build.
Gerstenzang’s part involved using different lenses to uncover these untapped markets. She points to innovative lawyers who, like Tate, discovered a need and then learned how to serve that market successfully.
The need is plentiful. But Gerstenzang warned listeners not to sit by. While there are abundant opportunities to build a niche, competition is fierce.
This episode follows the ABA Techshow program, “Discover New Practice Areas That Can Scale: The Work.”
Erin Gerstenzang is a criminal defense attorney in Atlanta, Georgia.
Special thanks to Nota for sponsoring this episode.