So you want to get the name of your firm under as many eyes or into as many ears as possible. You know some sources that can accomplish this but what is the best way to approach them with a pitch? In this report from On The Road, host Laurence Colletti talks to Adam Camras,...
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Mr. Camras received his BA from the University of California, Berkeley. He is the Chief Executive Officer of LAWgical,...
Molly McDonough, editor and publisher since Feb. 3, 2017, joined the ABA Journal staff in 2001. She had been...
Elie Mystal is the Managing Editor of Above the Law Redline and the Editor-At-Large of Breaking Media. He’s appeared...
Sam Glover is the CEO and Editor-in-Chief of Lawyerist.com, an online magazine and reference manual for solo and small...
Laurence Colletti serves as the producer at Legal Talk Network where he combines his passion for web-based media with...
So you want to get the name of your firm under as many eyes or into as many ears as possible. You know some sources that can accomplish this but what is the best way to approach them with a pitch? In this report from On The Road, host Laurence Colletti talks to Adam Camras, Molly McDonough, Elie Mystal, and Sam Glover about the best ways for lawyers to pitch to the media in order to get exposure for your firm. Some of their tips include being intentional about building a relationship, knowing the publication, and straight up flattery.
Adam Camras is the Chief Executive Officer of LAWgical, the company that owns and operates leading legal brands, including Legal Talk Network, ServeNow, and ServeManager.
Molly McDonough is editor and publisher of the ABA Journal.
Elie Mystal is managing editor at Above the Law Redline and editor-at-large at Breaking Media.
Sam Glover is the CEO and Editor-in-Chief of Lawyerist.com, an online magazine and reference manual for solo and small firm lawyers.
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| Published: | March 17, 2017 |
| Podcast: | On the Road |
| Category: | Legal Marketing |
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On the Road |
Recorded on the conference floor, "On the Road" includes highlights and interviews from popular legal events.
Lawyer and speaker Mitch Jackson explains how building meaningful relationships builds trust and leads to referrals and increased business.
Tom West shares the importance of using online payment systems in law firms to keep pace with the increasing virtualization of the practice of...
Legal Innovators CEO Bryan Parker shares why it’s important to make diversity and inclusion a business imperative rather than a nice-to-have.
Paula Davis-Laack shares tips for helping law firm teams communicate well and to develop a culture of resilience.
Mike Whelan shares tips on how to think through problems in your law firm and create purpose-driven solutions.
Clio’s COO shares the three things law firms did to succeed during the pandemic, making 40% more revenue per lawyer than their competitors.
