On the Road
Mr. Camras received his BA from the University of California, Berkeley. He is the Chief Executive Officer...
Molly McDonough is the creative services manager at a large law firm. She previously worked as an...
Elie Mystal is the Managing Editor of Above the Law Redline and the Editor-At-Large of Breaking Media....
Sam was the founder of Lawyerist.com and is currently developing Client Power Tools. Sam hosted the first...
Laurence Colletti serves as the producer at Legal Talk Network where he combines his passion for web-based...
So you want to get the name of your firm under as many eyes or into as many ears as possible. You know some sources that can accomplish this but what is the best way to approach them with a pitch? In this report from On The Road, host Laurence Colletti talks to Adam Camras, Molly McDonough, Elie Mystal, and Sam Glover about the best ways for lawyers to pitch to the media in order to get exposure for your firm. Some of their tips include being intentional about building a relationship, knowing the publication, and straight up flattery.
Adam Camras is the Chief Executive Officer of LAWgical, the company that owns and operates leading legal brands, including Legal Talk Network, ServeNow, and ServeManager.
Molly McDonough is editor and publisher of the ABA Journal.
Elie Mystal is managing editor at Above the Law Redline and editor-at-large at Breaking Media.
Sam Glover is the CEO and Editor-in-Chief of Lawyerist.com, an online magazine and reference manual for solo and small firm lawyers.
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|Published:||March 17, 2017|
|Podcast:||On the Road|
|Category:||Marketing for Law Firms|
On the Road
Recorded on the conference floor, "On the Road" includes highlights and interviews from popular legal events.