2015 ABA TECHSHOW: “How To” Use Yelp, Evernote, and Be Mobile Friendly

Legal Talk Network producer Laurence Colletti interviews three presenters from the “How-To…” Track of the 2015 ABA TECHSHOW. Philippe Doyle Gray discusses how lawyers can use Evernote as a digital extension of their memories to increase efficiency and space for critical thinking. Samantha Meinke talks about taking control of a law firm or lawyer’s online reputation by claiming and optimizing your Yelp profile. Cody Heinz emphasizes the increasing importance of having a website that is mobile friendly or easy to read and understand on a cell phone or tablet. All three experts give a brief explanation of their presentation, how much time they spent preparing, and how lawyers who are listening can find out more.

Philippe Doyle Gray is a barrister from Sydney, Australia, practicing civil law for document intensive commercial disputes involving fraud. He was recently elected to be a member of the Law Practice Division council and at ABA TECHSHOW, he spoke about about Evernote software in a session titled “How to Never Forget Anything – Incorporating Evernote Into Your Practice.”

Samantha Meinke is the communications manager for the State Bar of Michigan. She is a marketing specialist who teaches lawyers how to market their law firms and legal programs. Her presentation was titled “Clients are Yelping You – How to Use Yelp to Market Your Law Firm.”

Cody Hinze is a front-end website engineer and developer in Lansing, Michigan. He also teaches professionals how to develop websites with a user-experience design.