Featured Guests
Conti Moore

Conti Moore practices primarily family law and criminal defense at Conti Moore Law, PLLC, in Orlando, Florida. She has...

Your Host
Adriana Linares

Adriana Linares is a law practice consultant and legal technology coach. After several years at two of Florida’s largest...

Jason Marsh

Jason Marsh is the founder of Orlando-based internet marketing agency MARSH8. He frequently writes and speaks on how law...

Although television commercials seem too expensive for a solo practice’s marketing budget, they are not! In fact, advertising on T.V. can be a great alternative or addition to an online marketing campaign, as long as it’s done correctly. So what should solos expect with these ads and how can we optimize the return on investment?

In this episode of New Solo, Adriana Linares and Jason Marsh interview Conti Moore, a small firm lawyer with a successful television commercial, about the process and price of creating her ad, airing it, and tracking its success.

Included in this episode:

  • TV network “spots” and your target audience
  • Measuring success and tweaking television shows
  • Slow start and a long term commitment
  • Production company costs and benefits
  • Creating fresh content and cycling locations
  • Customizing your airtime package
  • Choosing a niche area of law for the highest ROI
  • Conti’s words of advice from the experience

 


Conti Moore practices primarily family law and criminal defense at Conti Moore Law, PLLC, in Orlando, Florida. She has been recognized by the National Bar Association and Impact as one of the Nation’s Best Advocates: 40 Lawyers Under 40. Additionally, the National Bar Association and Impact presented Ms. Moore with the coveted Excellence in Service Award in recognition of her unyielding commitment to community service.

Special thanks to our sponsor, Solo Practice University.


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Episode Details
Published: November 18, 2015
Podcast: New Solo
Category: Best Legal Practices
This Podcast
New Solo
New Solo

New Solo covers a diverse range of topics including transitioning from law firm to solo practice, law practice management, and more.

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