Featured Guests
Jason Marsh

Jason Marsh is the founder of Orlando-based internet marketing agency MARSH8. He frequently writes and speaks on how law...

Your Host
Adriana Linares

Adriana Linares is a law practice consultant and legal technology coach. After several years at two of Florida’s largest...

One of the most important steps in starting a solo practice is marketing. This can also be one of the most difficult, because these lawyers depended on their previous firm for incoming business. And it’s not like they taught marketing a firm in law school. Since solo lawyers have smaller budgets than large law firms, online marketing is usually the most practical avenue. But where do we start?

In this episode of New Solo, Adriana Linares interviews internet marketer Jason Marsh about the most effective marketing process for lawyers beginning a solo practice, how much they should spend on a website, and what it means to optimize your business for the search engines.

Topics include:

  • Focusing your business to target a niche audience
  • Prioritizing your marketing
  • Buying and building an impressive website
  • High-quality site content
  • What is Search Engine Optimization
  • Earning links
  • What to expect from your online marketing
  • Paid advertising

Jason Marsh is the founder of Orlando-based internet marketing agency MARSH8. He frequently writes and speaks on how law firms can implement better online marketing strategies to acquire new clients. He has been working in advertising and marketing for over ten years.

Special thanks to our sponsor, Solo Practice University.


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Episode Details
Published: June 17, 2015
Podcast: New Solo
Category: Legal Technology
This Podcast
New Solo
New Solo

New Solo covers a diverse range of topics including transitioning from law firm to solo practice, law practice management, and more.

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