Historically, lawyers have been pretty dependent on in-person networking, but in the era of social distancing, taking a new tack has become a necessity. Jared offers tips for remote-based networking to help you market your firm and make new connections. (1:47)
Next, Jared brings on Jaimie Field to dig into her knowledge of law firm rainmaking. Jamie shares her experience with generating income, encouraging a hybrid of virtual and, eventually, in-person tactics. (6:49)
And, of course, we finish off with the Rump Roast! Jared tests Jaimie’s knowledge of TV shows, McDonald’s, and more in a new game called “Three Answers.” (25:00)
Jaimie Field is president of Marketing Field, LLC and a rainmaking motivational coach and speaker. Find out more at the-rain-maker.com/
Since we’re discussing in-person networking, and you need to be a good talker to be able to network effectively, here are some songs to get you inspired.
Our opening track is Two Cigarettes by Major Label Interest
The music for the Legal Trends Report Minute is I See You by Sounds Like Sander
Our closing track is The Perfect Getaway by Polyphonic Groove Orchestra
Special thanks to our sponsors Scorpion, TimeSolv, Alert Communications and Clio.
Jared Correia: I’d like to take a moment to thank my mom for listening to every episode. Now, my mom is the real reason you’re listening to this show right now but the sponsors have a little something to do with it as well. So, I’d like to thank our sponsors too, Clio, Scorpion, TimeSolv, Alert Communications.
As the largest legal only call center in the U.S., Alert Communications helps law firms and legal marketing agencies with new client intake. Alert captures and responds to all leads 24/7, 365 as an extension of your firm in both Spanish and English. Alert uses proven intake methods customizing responses as needed, which earns the trust of clients and improves client retention. To find out how Alert can help your law office, call 866-827-5568 or visit alertcommunications.com/ltn.
Announcer: It’s the Legal ToolKit with Jared Correia, with guest Jaimie Field, a round of three answers, and with vaccines rolling out and people re-entering the world like leery-eyed children, Jared’s here to remind you what you should and should not lick but first, your host, Jared Correia.
Jared Correia: Yes, the Legal ToolKit Podcast is happening right now. I’m your host, Jared Correia. Steve Harvey was unavailable so you’re stuck with me, again. I’m the CEO of Red Cave Law Firm Consulting, a business management consulting service for attorneys. Find us online at www.redcavelegal.com. I’m the COO of Gideon Software, Inc. We build chat bots so law firms can convert more leads. You can find out more about Gideon at www.gideon.legal.
Before we get to our interview today with Jaimie Field of The Rain Maker, I wanted to talk about whatever the hell happened to in-person networking. Right up until February 2020, law firm partners were cruising right along, making it rain just like Fat Joe, then the coronavirus pandemic happened. You remember the coronavirus pandemic. It’s the piss in your cheerios, the shit in your shit burger, and it’s still happening. Yes, I’m as sick of talking about it as you are, but the pandemic was a heat check for attorneys whose traditional business management tactics basically didn’t stand up to the test.
Lawyers have tried to respond, of course, because attorneys only act to change what they do in response to a crisis. Man, I’ll tell you, you should have seen the dinosaur lawyers scurrying around getting virtual office space when that asteroid hit the Yucatan Peninsula. That was some crazy shit. The truth is that lawyers have always placed an over-reliance on in-person networking when it comes to marketing, and within that sphere there’s been a similar indulgence on networking with other attorneys. Of course, if your strategy is in-person networking, during a pandemic when nobody wants to be any closer than six feet from you, it makes things kind of difficult, but then focusing solely on in-person networking with other attorneys was a fail strategy to begin with because it ignored other viable marketing outlets and because the lawyers are a dangerous source of referrals since they have what I like to call the nuclear option.
Lawyers can always blow up a referral that would have otherwise gone to you by taking it for themselves. A plumber can’t do that, but even an attorney who is ostensibly focused on another complementary practice area can pull that same trick. So, rather than bemoaning the fact that in-person networking opportunities are few and far between these days and sitting on your hands, view this for what it is, a chance to try something different, to experiment with marketing tactics you never would have tried otherwise. Well, “Like what,” you may ask. Well, here’s a smattering, online networking. Your BNI group no longer meets at the coffee shop down the street at 7:00 a.m. You just jump on a Zoom call. That’s great. Everything’s online now, it’s not limited by geography. Start doing those things. That’s basically the closest you can get to what you’re doing before. Try online presentations with networking components CLEs are still going on, conferences are still happening online. Local groups like chambers of commerce, rotary clubs, YMCAs, they’re all doing stuff, local libraries. Jump in on some of those things and don’t just attend, actually make some presentations.
Social media and Slack groups are blowing up. Moms’ groups are going crazy right now in local communities, and right now my biggest marketing gripe is I’m not a mom, I feel like I’d be cleaning up in the mom’s groups. There are still community activities happening, school board, Little League. You can coach the Little League team, you can be part of school board. They’re meeting online. There’s plenty of marketing opportunities, and plenty of marketing opportunities outside the traditional law firm scope, which is other lawyers getting involved in community. Getting those community referrals can be really helpful, especially for a local law firm with a single office.
Now, while I’m certain that in-person networking will come back, this is definitely a time to expand your horizons until it does, rather than you know, twiddling your thumbs. Besides, there’s no rule that you need other people in close proximity to have a cocktail party. To paraphrase the great Brad Paisley, when life gives you limes, make margaritas. Now, don’t go anywhere because we’re about to bring on our guest, Jaimie Field of The Rain Maker. Jaimie and I are going to talk about getting that paper, making it rain. That’s next, but first let’s take a moment to listen to the Clio Legal Trends Report minute.
Joshua Lenon: It’s a fact, solo law firms tend to benefit from technology adoption 35 percent more than larger law firms. This is based on data that shows how key technology solutions for lawyers helped solo practitioners earn 50,000 dollars more than other firms on a per-lawyer basis. I’m Joshua Lenon, Lawyer in Residence at Clio. In today’s world, technologies like online payments, client portals, and client intake software help lawyers deliver the types of online services that have become essential to legal practice, but while solo law firms tend to benefit the most we’ve also seen that they’ve been slower to adopt these types of cloud technologies that today’s clients look for. To learn more about the unique advantages that solo attorneys have over other law firms and much more for free, download Clio’s Legal Trends Report for Solo Law Firms at clio.com/solo. That’s Clio, spelled C-L-I-O.
Jared Correia: Okay. It’s about time to get to the marshmallow buried under all that peat dust. Let’s interview our guest. My guest today is Jaimie Field, who is the President and Chief Rainmaker of The Rain Maker. Jaimie, welcome to the show.
Jaimie B. Field: Thank you, Jared. Nice to see you or speak to you, or both.
Jared Correia: Now, virtually as always right?
Jaimie B. Field: Virtually.
Jared Correia: We did a similar thing 10 years ago at this point, which is crazy. That was our last podcast together, right, on the show?
Jaimie B. Field: Yeah, it was. It’s — god, it’s too long. It’s way too long.
Jared Correia: Yeah. I will remedy that next time around, and this one promises to be even better than the last one.
Jaimie B. Field: Well, you didn’t know what you were doing back then. So, I’m hoping you know what you’re doing today.
Jared Correia: I still don’t know what I’m doing. No, no. I’m still a total hack. So, don’t be surprised whatever direction this thing goes. I usually start off with kind of like an icebreaker question, and you’ve got a great one. Your first job out of law school was working for the Jackson Family, right?
Jaimie B. Field: That is correct.
Jared Correia: That’s wild. Can you tell me a little bit about that?
Jaimie B. Field: When I graduated from law school I wanted to be in the entertainment industry and I actually wanted to go in-house. I happened to meet the chairman of the board for Jackson Communications, Inc., which was a brand-new startup company that was owned by the Jackson Family, and there were five people who were actually doing work in New Jersey.
Jared Correia: So, would you say you were the Jackson 5? Sorry, sorry. I had to.
Jaimie B. Field: No, no. You’d have to actually put an apostrophe on that, the Jackson’s 5. We were owned by them, yes.
Jared Correia: But go on, I didn’t mean to interrupt.
Jaimie B. Field: It’s okay.
Jared Correia: I just saw my opportunity and went for it.
Jaimie B. Field: So, it was supposed to be an entertainment conglomerate owned by the Jacksons, all 11 family members, and those members who were not actually making money doing entertainment. That was everybody, but Michael, Janet, and La Toya, were going to be involved in actually building and running this company. Unfortunately, — well, there’s a lot of stuff that goes in between but unfortunately–
Jared Correia: A lot of stuff happening in the Jacksons’ story itself, and this is just a small part of it.
Jaimie B. Field: This could go for the entire podcast.
Jared Correia: Right, right.
Jaimie B. Field: And maybe one day you’ll do that.
Jared Correia: I won’t make you do that, but–
Jaimie B. Field: And maybe one day we’ll do that talking but, you know.
Jared Correia: Yes, we’ll have a special episode.
Jaimie B. Field: Yeah, but this is actually where I learned how to get into marketing and business development, because they didn’t have a lot of in-house legal work for me to do at that time and they said, “You know, we could really use somebody to do marketing and business development for and public relations, and all of that kind of stuff for the company. Would you please do it?” And of course, my response, in my head because they were paying me very nicely, but in my head was, “I didn’t go to law school to be in marketing and business development. Oh, not that I haven’t heard that particular excuse for the past 20 years that I’ve actually been doing the rainmaking training and coaching.”
Jared Correia: Like, I was just like you.
Jaimie B. Field: I was just like you. I said the exact same thing, and well, it turned out that I actually liked doing it. I learned how to do it. This is pre-internet.
So, I actually had to go to a library.
Jared Correia: What’s that?
Jaimie B. Field: And a bookstore. And I still have, you know, the books all on my bookshelves that I had from back then. I should really get rid of them. They’re very dated.
Jared Correia: So, you’re essentially self-taught in marketing, coming right out of law school?
Jaimie B. Field: Yup. I was self-taught and because I am also an information junkie and love to learn, I’m continually learning every single day what I don’t know in the industry, including in the legal industry and in marketing business development across every industry, because I think that when you focus just on one industry it becomes very insular and everybody does the same thing.
Jared Correia: Right.
Jaimie B. Field: And that’s one of the big problems in the legal industry. The very simple fact is, you know, we have an industry that always says, “Change is good. You go first.”
Jared Correia: Right. No, it’s totally true. So, for those lawyers that do have an interest in marketing, or could be convinced that they might have an interest in marketing, how do you kind of do for them what you did for yourself? So, how does an associate become a great rainmaker? What does that look like?
Jaimie B. Field: Well, the first and foremost thing is that they have to know that it’s imperative for them to do so. We are no longer in a society where you can be the finder, minder, grinder mentality. Prior to the first recession that most of these people have been through that in fact, you know, it’s really–
Jared Correia: And would you mind just talking about what that means? I’m not sure everybody listening would know what that means.
Jaimie B. Field: I apologize.
Jared Correia: No, no. I’m guessing, but I think people may not.
Jaimie B. Field: In big law and mid-sized law, usually they have when you come in as an associate, you literally are grinding. You’re grinding out all of the legal papers, you’re doing the briefs, you’re writing all of that kind of stuff.
Jared Correia: Yeah.
Jaimie B. Field: The minder in a law firm was always the manager, but he wasn’t going out and actually bringing in new business and then the finder is the rainmaker, and it’s a mentality that has been in particularly in big and mid-market law for a very long time. Unfortunately, I thought back in 2008 when we had our great recession, that that had to stop because it was the first time we learned that the legal industry versus any other industry wasn’t recession-proof, and there were so many people who lost jobs.
Jared Correia: Right.
Jaimie B. Field: The people who kept the jobs were the people who could either bring in business or had the ability to bring in business.
Jared Correia: That’s a good segue. I don’t want to touch on this right now necessarily. I want you to do some more conversation on like how somebody becomes a great rainmaker but like speaking of shitty things that happened, right? We’re talking about the recession. Now we’ve got a pandemic. All good stuff, right? So, like when we get to it, like I’m interested what are your thoughts on how that’s affected rainmaking, because a lot of what lawyers have traditionally done is in-person networking. Right? And it’s very hard to get in-person networking opportunities these days, to say the least.
Jaimie B. Field: There was a study done at the beginning of the pandemic and I think the number — please don’t quote me on this but I think the number was 55 percent of business developers, legal business developers, and I’m talking about lawyers–
Jared Correia: Right.
Jaimie B. Field: Didn’t know what to do with themselves in terms of business development because they couldn’t go out.
Jared Correia: Yeah, that number actually seems low to me.
Jaimie B. Field: Well, I’ll have to check the numbers, and it could be higher than that, but 55 percent are seriously–
Jared Correia: That’s still a significant number. People are just like, “What happens next?”
Jaimie B. Field: Right.
Jared Correia: Do you think there’d be a plan B at some point?
Jaimie B. Field: Well — and therein lies the thing, you know, many lawyers have a tough time pivoting in terms of because they’re so used to doing things a certain way.
Jared Correia: Yeah.
Jaimie B. Field: And so, one of the things that I got very involved in with my clients was teaching them, and this was prior to the pandemic, how to do it virtually as well as in-person.
Jared Correia: Right.
Jaimie B. Field: Networking, business development, marketing themselves, et cetera. And this has been since before the pandemic. We have been in a virtual world for a very long time. If you don’t have a good virtual presence then people are not going to hire you, because they want to look you up, even if they’re referred to you. They want to look you up and see what you’re all about.
Jared Correia: Yeah. So, I think I think this is a good point you’re making, like it wasn’t just because there was a pandemic that you had to start thinking about two-track marketing. This was best practices going way back. Right?
Jaimie B. Field: Probably since 1992 when we first started getting the internet would have been a good idea to start.
Jared Correia: Right.
Jaimie B. Field: But really–
Jared Correia: That would have been a great time to start for sure.
Jaimie B. Field: But really in the early 2000s and the late — well, I would say even the late 1990s. One of my last jobs before I started my company was Director of Marketing for a .bom, for an internet .bom, because the thing exploded, I mean really, when everybody else did.
Jared Correia: We’re exploring tragic circumstances of modern history here. So, talk about something else that was terrible.
Jaimie B. Field: Let’s talk about something — let’s talk about something happy, like the Titanic.
Jared Correia: So, that didn’t work out. But it doesn’t sound like you’ve had to change your strategy, at least all that much, because you were on top of this well before any of this went down.
Jaimie B. Field: Yes and no, because I wasn’t a big fan of, and I’m still not a huge fan of being on camera in general.
Jared Correia: Yeah.
Jaimie B. Field: So, I would do all of my individual coaching, and I’ve had clients from all over the country since I started my business. I would do it via telephone, and it’s a lot more difficult. I have found that, oh my god, this is so much easier and so much more effective to teach via virtual means, whether it’s, you know, Meet, Zoom, Teams, whatever.
Jared Correia: Interesting. So, you like this better then?
Jaimie B. Field: I really do. I really, really do, and the main reason why is because I can then give control to my client and literally walk them through what they need to do so they remember how to do it.
Jared Correia: Right. That’s helpful. Yeah.
Jaimie B. Field: Yeah, it’s great. It really is. And we can go through different things and, plus, I like seeing people’s faces and before I wasn’t seeing their faces.
Jared Correia: Yeah, which is important now because nobody gets to see anybody’s face in-person anymore, really.
Jaimie B. Field: Well, but we’ve also become — we’ve also become, I want to say, a world that — listen, there are people I would never have met had it not been for the pandemic.
Jared Correia: Right. I think that’s a good way to look at it.
Jaimie B. Field: People across the world.
Jared Correia: Yeah.
Jaimie B. Field: –I never would have met because of the networking that I’ve been doing myself, because of the people that I’ve been introduced to, and because of some of the organizations that I joined to network, because I’m still networking all the time. I still have to try to find business every single day.
Jared Correia: And some of this is instructive for attorneys, right? Because if you’re doing that stuff and it’s working for you, it’s a call for them to be doing similar things that will work for them.
Jaimie B. Field: You know, well, yeah. That is true, but I’m also sometimes — I’m do as I say, not as I do, because I can sometimes be a bad, you know.
Jared Correia: Me too.
Jaimie B. Field: I can sometimes — I can sometimes be a bad procrastinator on things, but on a really nice note, and I will tell you this, every single one of my clients always knows because I’m truthful with them, “Listen, you shouldn’t be doing what I’m not doing.”
Jared Correia: Yeah, yeah. I know.
Jaimie B. Field: “You should be doing what I–”
Jared Correia: I know. I’m on the same boat as far as that’s concerned for sure. One thing that I think is really interesting that you’ve kept up for a long time now, going back 10 years probably, is these rainmaking tips you release on your blog on a recurring basis. So, do you have a favorite current tip, and how has that changed since the pandemic hit? Do you find that you’re giving different advice now or tweaking what you’ve done before?
Jaimie B. Field: You know, there’s nothing really too new under the sun with the exception that I think lawyers really have to learn to do two things, that many of them struggle with. One of them is listening, as opposed to hearing.
Jared Correia: Right. That’s a good point, yes.
Jaimie B. Field: Because we can’t see them face to face, even on a Zoom screen or — and I’m sorry to be using that as a brand. There’s a ton of these places you can do this stuff. It’s very difficult. Even when you can watch somebody, it’s still difficult to read their body language or their facial because it’s still on a screen.
Jared Correia: Right.
Jaimie B. Field: But when you’re in-person with somebody it’s a lot easier, and so being able to listen, being able to listen for inflections in voice, being able to listen for anything. Look, empathy is a really overused, buzzed word since the pandemic started but unfortunately, it’s a truism. You’ve got to learn to put yourself in your clients’ shoes. They’re struggling just as much as you are, and you’re struggling. So, you should be able to understand this.
Jared Correia: Yes. Another thing that lawyers find hard to admit, right? When they’re struggling.
Jaimie B. Field: Yeah, yeah, and it’s funny because the last rainmaking recommendation I wrote was in honor of well-being in law week.
Jared Correia: Which is this week, I think, the weekend of recording.
Jaimie B. Field: Yes.
Jared Correia: It won’t be when it’s live but it’s this week.
Jaimie B. Field: No. Yeah, May is Mental Health Month in the United States and the first week, the 3rd through the 7th was, or is depending on when you’re watching this — I mean hearing this, was well-being in law week, and there’s actually a website, lawyerwellbeing.com I believe. It could be .net. Don’t quote me, I don’t have it in front of me.
Jared Correia: Everybody can google, I think.
Jaimie B. Field: Yeah. Everybody google it, Well-Being in Law and Lawyer Well-Being, and it’s a fantastic program because I’ve been through the situational depressions in my lifetime.
I can’t imagine what it would be like to be somebody who’s dealing with a recurring depression on a regular basis and practicing in a very hard profession like law. Law has always been a problem with this.
Jared Correia: Right.
Jaimie B. Field: And we’re getting way off topic but, empathy–
Jared Correia: That’s what we do here. That’s all right. Yes. Listen, be empathetic, all right.
Jaimie B. Field: Listen, be empathetic, and then be consistent. Constantly do what you need to do, and it doesn’t have to take a long period of time. I teach my clients how to do rainmaking in 15 minutes a day when they don’t have any other time to spend.
Jared Correia: Right.
Jaimie B. Field: You know. But 15 minutes a day adds up. If you think about it, 15 minutes a day by the end of the week is more than an hour.
Jared Correia: Totally.
Jaimie B. Field: And most attorneys don’t put that much time into their rainmaking activities.
Jared Correia: Right.
Jaimie B. Field: Except the rainmakers.
Jared Correia: Right.
Jaimie B. Field: On a nice note, golf is back apparently. I’m not a golfer.
Jared Correia: Golf is back, yes.
Jaimie B. Field: Golf is back.
Jared Correia: I see people golfing everywhere now.
Jaimie B. Field: So, if lawyers are doing the golfing thing for rainmaking, that is a good thing but I will say this to other lawyers who don’t golf including myself, I do not — do not like the game of golf. I like going to a driving range and beating the shit out of a ball but I do not like — but I do not like the short game. I have absolutely no patience for it.
Jared Correia: I’m terrible at golf. I once shanked the ball so bad I hit a cow in a adjoining pasture.
Jaimie B. Field: No, you didn’t. You’re lying.
Jared Correia: Yeah, I almost killed like. So, it was like it really bellowed. I struck it pretty hard.
Jaimie B. Field: Remind me. Remind me one day when we’re not on a podcast to tell you about cow tipping when I was in camp.
Jared Correia: Yeah. I think we’re going to have to do another show where we talk about cow tipping. So, I’ve got one more question for you which we’ll end this segment on, which is, so lockdowns are coming off, society is going to open up again, maybe not like it was before but it’s going to be open again, what do you think the future of rainmaking looks like? Much like the past or should people be anticipating changes as we move forward over like the next 6 months, 12 months?
Jaimie B. Field: You know, it’s going to change because, I believe that many clients are not going to want to have to pay their attorneys to come and visit them.
Jared Correia: Yeah.
Jaimie B. Field: And I think that there’s a lot of stories out there that basically say this is just as good in a lot of ways for a quick visit with your clients. Now, unless law firms aren’t charging for those visits, great, but you know, we both know.
Jared Correia: I don’t see that happening, yeah.
Jaimie B. Field: Right.
Jared Correia: Wait, law firms are not charging? Wait a second.
Jaimie B. Field: Right. And I also think that a lot of — I think that a lot of businesspeople are not going to want to have to spend half a day with the attorneys when they can spend an hour on a virtual network with them.
Jared Correia: Yeah, yup.
Jaimie B. Field: So, I think that’s going to be one of the changes. The rest of it is really going to be finding a hybrid in terms of the actual rainmaking and marketing and networking. It’s going to be a hybrid of virtual and in-person. Look, I am chomping at the bit more than anybody else is to go back out and be in-person. I was telling you earlier before we started that yesterday I went to my very first restaurant for dinner.
Jared Correia: Yeah.
Jaimie B. Field: And it was–
Jared Correia: It’s been like 18 months, right? It’s been a while.
Jaimie B. Field: 18 months and it was — and I’ve got to tell you, it was one of the best experiences, like going to a restaurant for the very first time in my entire life it felt like, but it was so nice to be out and it was so nice to feel a little bit more normalized. We will never be normal. This will never go away, unfortunately, but we can — like, it’s going to be like the flu. We’re going to have to be, you know, vigilant for the rest of our lives about catching this or not catching this. So–.
Jared Correia: Well, on that note, we get all the bad stuff.
Jaimie B. Field: Hi, I’m Debbie Downer. Thank you.
Jared Correia: You can stick around, right, Jaimie?
Jaimie B. Field: I can stick around.
Jared Correia: All right. So, that was Jaimie Field of The Rain Maker, but we’re not finished with Jaimie yet. As I said, she’ll be back in a moment. We’ll take one final sponsor break so you can hear more about what our sponsors can do for your law firm.
Then stay tuned for the rump roast. It’s even more supple than the roast beast.
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Welcome back to the rear end of the Legal ToolKit, the rump roast. It’s a grab bag of short form topics of my choosing. Jaimie really likes this as you can hear. Today we’re going to play three answers, which is a new spin on our traditional game three questions, in which I list three people or items and three descriptions and our guests have to match them up. In three answers, you’re basically looking at a three-question, multiple-choice setup. I’ll ask a question and our guest will have to choose the right answer from the list. These questions are all about marketing. I feel like you’re going to crush this, Jaimie, but are you ready to play?
Jaimie B. Field: I’m ready to play.
Jared Correia: All right.
Jaimie B. Field: I don’t know why I’m nervous.
Jared Correia: Everybody gets nervous on this. You’re actually less nervous than a lot of people are. You haven’t thrown up yet, so that’s less. Okay, here we go.
Jaimie B. Field: I’m waiting until after we finish.
Jared Correia: All Right. Are you ready for question 1? In the series finale of Mad Men, a spoiler alert everybody for a show that ended 6 years ago, the series protagonist, Don Draper, is deep in meditation when he comes up with an iconic ad campaign. Which ad campaign is it? I’ll give you three choices.
Jaimie B. Field: Nope. Don’t even give me three choices.
Jared Correia: Hit me.
Jaimie B. Field: I’d like to teach the world to sing–
Jared Correia: One for one.
Jaimie B. Field: In perfect harmony.
Jared Correia: The Coca-Cola Hilltop ad, right.
Jaimie B. Field: And by the way, that is the only episode I ever watched of Mad Men.
Jared Correia: Really? I love Mad Men. I think it’s a great show.
Jaimie B. Field: No, it’s just I just never got into it. So–.
Jared Correia: I get it, I get it. I was hoping that like there was some buzz on the internet that the finale was going to be Don Draper was going to be — the name’s escaping — DB Cooper, the air hijacker. That would’ve been really interesting.
Jaimie B. Field: That would have been cool.
Jared Correia: Yeah. What are you going to do? When we get our series order from AMC, we can do something different.
Jaimie B. Field: Perfect.
Jared Correia: All Right, number two. You may not even need choices for this one. Let’s see. Recently, Volkswagen launched an ad campaign in which the company said it was changing its name for real, but it was only an April Fools’ joke and people got really mad. What was Volkswagen going to change its name to?
Jaimie B. Field: I’ll leave the choices on that one because I just read the story, but I don’t remember.
Jared Correia: You’ll probably remember right away. Okay. Number one, the Folkswagen, with an F, number two, Hitlerwagen, number three, Voltswagen, like volts.
Jaimie B. Field: I’m sorry, did you actually say number two? I mean the answer is number three, but why would you say number two?
Jared Correia: Yeah, I gave you the easy one there. They’re probably not going to go with that. You’re two for two. All right, okay. Three, in 1996, McDonald’s hoping to appeal to its adult customers launched a new sandwich, but it turned out that adults going to McDonald’s just wanted some fucking chicken nuggets, and the new offering failed spectacularly. What was that sandwich called?
Jaimie B. Field: I’ll take the choices. I know it but I — I’ll take the choice because I don’t know–
Jared Correia: I bet you’ll know when you hear it.
Jaimie B. Field: Yeah.
Jared Correia: One, the Arch Deluxe, two, the Golden Arch, three, the Double Down.
Jaimie B. Field: It was the Arch Deluxe.
Jared Correia: Wow, three for three, very impressive.
Jaimie B. Field: And the funniest part about the Arch Deluxe was I actually thought it was a good concept, but nobody wants to actually assemble their fast food. So–.
Jared Correia: Yeah, that’s right. You had to like put it together, right? Wasn’t it like one half in one side of the thing and the other half in the other and you kind of squished it together?
Jaimie B. Field: Wait — well, they were trying to make it so that the lettuce didn’t get warm and the burger stayed hot, so you put it together. But people want their fast food fast and if I have to put it together, forget it, it’s not fast food anymore.
Jared Correia: I actually liked the Arch Deluxe.
Jaimie B. Field: Even though it took, what, three seconds to put them together.
Jared Correia: Yeah, it was a spectacular failure. All right, Jaimie, thank you for coming on. I appreciate it. You were great, a good sport as always, and let’s make this less than 10 years in between shows next time.
Jaimie B. Field: Okay. So, how about the next 10 minutes we do another one?
Jared Correia: Sure, I’m game. I don’t know how you’d feel about that. All right.
Thanks everybody for listening. We’ve come to the end of another episode of the Legal ToolKit. If you’re listening in Apocalypse Peaks, Antarctica, I know you’re out there, our Spotify playlist for this week’s show features songs about talking. So, listen up because you’ve got to have the gift of gab to network like a beast.
Our guest today has been Jaimie Field of The Rain Maker. For more information about Jaimie, go to the-rain-maker.com. Unfortunately, we’ve run out of time so I’m not going to be able to get into my licking guide to 2021, but you can just email me for the eBook. Actually don’t.
Outro: Now, that’ll do it for another episode of Legal ToolKit Podcast where we’re now only showering once a week in order to save the rainforest while continuing to cleanse our nether regions daily with a damp cloth. Thanks. See you next time.
Jared Correia: You all right over there, Jaimie? We talk about anything on the show.
Jaimie B. Field: Oh, my god.
Podcast transcription by Tech-Synergy.com