Featured Guests
Jabez LeBret

Jabez LeBret is co-author of the best-selling legal technology book Online Law Practice Strategies. He is an international technology...

Your Host
Jared Correia

Jared D. Correia, Esq. is the CEO of Red Cave Law Firm Consulting, which offers subscription-based law firm business...

Online review sites are increasingly important for product and service consumers, but to what extent are people really taking them into consideration when selecting an attorney? If potential clients are counting stars before they call, how do lawyers take control of their online reputations? Furthermore, with limited time and marketing budgets, what should solo and small firms focus on?

On this episode of The Legal Toolkit, Jared Correia interviews Jabez LeBret, co-founder of the digital marketing agency Get Noticed Get Found, about how lawyers can and should monitor their online reviews, how to respond to negative feedback, and ways to increase positive reviews where they matter.

Topics include:

  • General consumers’ interest in online reviews
  • Get stars to get calls
  • The hierarchy of your online marketing budget
  • Ethical responsibility of review content
  • Who to send to Google, Yelp, and Avvo
  • Two types of clients who leave anonymous reviews
  • Checking your pride at the door when responding
  • Collecting and analyzing data to determine what’s effective

Jabez LeBret is co-author of the best-selling legal technology book Online Law Practice Strategies. He is an international technology expert who has delivered CLE presentations at the Alaska, Ohio, Florida, Wyoming, New Mexico, Colorado, Washington State, Maryland, and Indiana State Bar Associations, the ABA and LMA, plus over 50 other bar associations. Jabez writes a regular business and technology column for Forbes and is also a contributor to the ABA Journal and NBC Chicago. He is also co-founder of the legal marketing agency GNGF, winner of the 2014 Best Places to Work by the Cincinnati Business Courier and runner-up for Business of the Year by the Cincinnati Chamber of Commerce. He loves coffee and is a craft beer enthusiast.

Special thanks to our sponsor Amicus Attorney.


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Episode Details
Published: December 16, 2015
Podcast: Legal Toolkit
Category: Legal Marketing , Legal Technology
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