Featured Guests
Mike Ramsey

Mike Ramsey is the president of NiftyLaw and has taken part in the industry leading Moz Local Search Ranking...

Your Host
Jared Correia

Jared D. Correia, Esq. is the CEO of Red Cave Law Firm Consulting, which offers subscription-based law firm business...

Most lawyers think about search marketing in a broad way, trying to reach everyone on the internet. But focusing on local search, which involves targeting specific cities, states, and neighborhoods, can have better overall results. This area of marketing is often quite confusing, however. What is local search marketing, how does it affect Google rankings, and what can lawyers do about it?

In this episode of The Legal Toolkit, Jared Correia interviews local search engine optimization industry leader Mike Ramsey about the components of an effective online marketing campaign, recent and upcoming Google algorithm changes, and specific actions lawyers can take today to improve their local search marketing. Ramsey discusses the importance of citations like Avvo and lawyers.com and why you should create a Facebook profile. Other significant factors include the quality and content of the business website, online reviews on Google and Yelp, and link building. Essentially, Ramsey explains, ranking for local search queries is important, but lawyers also need to control their online presence because potential clients are most likely searching before they buy. If nothing else, he says, build a very well optimized website and go out and be a good lawyer!

Mike Ramsey is the president of NiftyLaw and has taken part in the industry leading Moz Local Search Ranking Factors study for many years. He is a founding partner of the Google-sponsored Local University conference series. Ramsey is an active guest speaker at many internet marketing events such as Lawyernomics, Mozcon, SMX, Pubcon, and Search Fest. He has been quoted and featured in Forbes, Business Insider, Mashable, Search Engine Land, Search Engine Journal, and many other leading internet marketing news sites.

Special thanks to our sponsor Amicus Attorney.


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Episode Details
Published: October 22, 2015
Podcast: Legal Toolkit
Category: Best Legal Practices , Legal Technology
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