Your Host
Jared Correia

Jared D. Correia, Esq. is the CEO of Red Cave Law Firm Consulting, which offers subscription-based law firm business...

In this increasingly saturated market, being a successful lawyer means standing out from the crowd and becoming the expert in a specific field. Due to economic pressures, it is now necessary for a lawyer to develop a powerful brand in order to make a good living. This means going above and beyond being a hard worker and a self-aware lawyer. Additional research in the field, networking, and self-promotion to garner awareness are all necessary actions required to thrive in the legal community.

In this episode of The Legal Toolkit, Jared Correia interviews internationally established marketing strategy consultant, Dorie Clark, about why it is important for lawyers to become subject matter experts, how they might realistically do so, and what the benefits of success are. Clark explains how many lawyers don’t try to become experts because they don’t believe it is possible, others think that expertise and success should fall into their laps due to hard work, and a third group think that it requires a genius level of intelligence. They should instead be expanding an expert niche, doing original research, combining ideas and fields, or creating a definitive guide to a system. Although expertise requires additional work, the benefits include a more trusting relationship with clients resulting in increased efficiency and results.

Dorie Clark is the CEO at Clark Strategic Communications and is a frequent contributor to Forbes, Harvard Business Review, and Entrepreneur. She has guest lectured at Harvard Business School, the Harvard Kennedy School, Stanford University’s Graduate School of Business, the Wharton School and the MIT Sloan School of Management. Her new book, Stand Out: How To Find Your Breakthrough Idea and Build a Following Around It, further delves into the topics discussed in this podcast.

Brought to You by
Episode Details
Published: August 1, 2014
Podcast: Legal Toolkit
Category: Best Legal Practices , Practice Management
Podcast
Legal Toolkit
Legal Toolkit

Legal Toolkit highlights services, ideas, and programs that will improve lawyers' practices and workflow.

Listen & Subscribe
  Apple Podcasts
  Google Play
More Episodes
08/07/18
New Tactics to Improve Client Performance in the Courtroom

Alan Fanger gives his thoughts on what lawyers can do in order to improve their client’s performance within the litigation process.

07/11/18
How to be a Better Law Firm Associate

Jay Harrington explains how young associates can both take ownership of their careers and build their brand while being accountable to a firm.

06/19/18
Online Communities for Lawyers and Why They’re Great

Keith Lee explains what Slack is and how the bar associations can be more relevant to younger lawyers who are seeking a supportive community...

05/24/18
Putting your Firm on Autopilot

Ernie Svenson discusses about automation and how to set up systems that will help attorneys run their firms more efficiently.

05/07/18
Talking TECHSHOW: Interviews from the TECHSHOW Floor

Jared Correia attends the ABA TECHSHOW 2018 and interviews students, vendors, and attendees about what they love about the conference and their favorite part...

04/20/18
How to Vet Outside Counsel and Other Lessons from Corporate Lawyers

Debbie Hoffman and Jeremy Potter discuss their style on how they run an effective corporate legal department.