Legal Toolkit
May 10, 2013

Competitive Branding and Website Development for Lawyers

Clients have an abundance of options when hiring an attorney. Often, it is a firm’s website that determines who they ultimately hire. On this episode of The Legal Toolkit, hosts Jared Correia and Heidi Alexander talk to Jeff Lantz about building an Internet brand and website that differentiates you from your competitors and attracts clients. Jeff Lantz is the founder...

Legal Toolkit Legal Toolkit

Listen & Subscribe

  iTunes  Google Play

Share This Episode

Your Hosts
Jared Correia

Jared D. Correia, Esq. is the CEO of Red Cave Law Firm Consulting, which offers subscription-based law firm business...

Alexander-Heidi
Heidi Alexander

Heidi S. Alexander, Esq. is the director of the Massachusetts Law Office Management Assistance Program (MassLOMAP). She advises lawyers...

Clients have an abundance of options when hiring an attorney. Often, it is a firm’s website that determines who they ultimately hire. On this episode of The Legal Toolkit, hosts Jared Correia and Heidi Alexander talk to Jeff Lantz about building an Internet brand and website that differentiates you from your competitors and attracts clients.

  • Jeff Lantz is the founder and CEO of Esquire Interactive. His company is an attorney-run marketing firm that specializes in website development, Internet marketing, and branding for law firms and attorneys. Lantz was a practicing attorney for more than 12 years before he delved into Internet marketing. He has authored two books: The Essential Attorney Handbook for Internet Marketing, Search Engine Optimization, and Website Development Management, referred to as “The bible for building law firm websites,” by host Alexander, and Internet Branding for Lawyers: Building the Client-Centered Website published by the ABA Law Practice Management Section.

Tune in to hear from the author of Internet Branding for Lawyers on the basics of branding, website development, and marketing for attorneys.

Brought to You by
Episode Details
Published: May 10, 2013
Podcast: Legal Toolkit
This Podcast
Legal Toolkit
Legal Toolkit

Legal Toolkit highlights services, ideas, and programs that will improve lawyers' practices and workflow.

  iTunes   Google Play
More Episodes
07/18/17
How Millennials View the Legal Industry

Drew Rossow and Elan Fields discuss their millennial perspective of the legal industry.

06/19/17
Managing Your Law Firm with Key Performance Indicators

A legal podcast about what key performance indicators (KPIs) are and why lawyers should use them for business management.

04/20/17
Encouraging Innovation in Law School

Gabe Teninbaum, professor of legal writing at Suffolk Law, talks about the work Suffolk is doing to encourage innovation, including programs, technology courses, and...

03/15/17
Improve Your Law Firm with Small Client Intake Changes

Effectively managing your practice’s client intake process can be the difference between a good law firm and an exceptional one.

02/17/17
Digital Assistance in the Practice of Law

In this episode of The Legal Toolkit, Louise Kennedy and Mitch Jackson join Jared Correia to discuss the role of digital assistants in the...

01/04/17
The ABA’s Newest Project: Blueprint

ABA President Linda Klein talks about project management needs that solo and small firm attorneys struggle with and the ABA's new Blueprint initiative.

More Episodes