If you want to market your practice by leveraging your expertise, content marketing may be your answer. Jared Correia, the host of The Legal Toolkit and Senior Law Practice Advisor with Mass. LOMAP, interviews Gyi Tsakalakis, the director of web marketing for AttorneySync, to get the skinny. Jared and Gyi discuss different types of content...
|
|
Jared D. Correia, Esq. is the CEO of Red Cave Law Firm Consulting, which offers subscription-based law firm business...
If you want to market your practice by leveraging your expertise, content marketing may be your answer. Jared Correia, the host of The Legal Toolkit and Senior Law Practice Advisor with Mass. LOMAP, interviews Gyi Tsakalakis, the director of web marketing for AttorneySync, to get the skinny. Jared and Gyi discuss different types of content marketing and distribution platforms, the efficacy of paywalls and the skill set lawyers need to become effective content marketers.
| Published: | August 29, 2012 |
| Podcast: | Legal Toolkit |
|
|
Legal Toolkit |
Legal Toolkit highlights services, ideas, and programs that will improve lawyers' practices and workflow.
Robert Brink and Fred Cohen talk about how legal organizations and legal tech vendors can work together more effectively.
Mary Juetten talks about her new book, “The Business of Legal: The Data-Driven Law Practice.”
Sarah Smerage talks about how lawyers can better collect and promote customer reviews.
Michael Mogill talks about how lawyers can stand out with video marketing.
Sarah Schaaf talks about how lawyers can optimize their payment processes with technology and automation.
Andrea Cannavina gives advice to lawyers on how to increase efficiency this holiday season.