What are people saying about you online? What if the comments are negative? How can you protect your good name? In an environment where online reviews are common, Legal Toolkit host Jared Correia, Law Practice Advisor with Mass. LOMAP,, and Conrad Saam, Vice President of Marketing at Urbanspoon, discuss online reputation management for lawyers. Conrad and Jared cover the importance of tracking online mentions, and the methods for doing so. They also address the rising vitality of local search and the usefulness in dominating vanity search.