Need a “brand” aid? On this month’s episode of the Legal ToolKit, host Jared Correia, Law Practice Management Advisor with Mass. LOMAP, talks with Dorie Clark, CEO of Clark Strategic Communications, about personal branding for lawyers. Dorie is a regular blogger for the Harvard Business Review, and is working on, “What’s Next?: The Art of...
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Jared D. Correia, Esq. is the CEO of Red Cave Law Firm Consulting, which offers subscription-based law firm business...
Need a “brand” aid? On this month’s episode of the Legal ToolKit, host Jared Correia, Law Practice Management Advisor with Mass. LOMAP, talks with Dorie Clark, CEO of Clark Strategic Communications, about personal branding for lawyers. Dorie is a regular blogger for the Harvard Business Review, and is working on, “What’s Next?: The Art of Reinventing Your Personal Brand”, to be released by Harvard Business Review Press in 2012. Dorie and Jared cover what it means to have a “personal brand, ” take a look at a the importance of developing a unique selling proposition and discuss some of the ways that attorneys can produce and leverage content, to stand out from the crowd.
Special thanks to our sponsors Clio and Catuogno Court Reporting.
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| Published: | July 13, 2011 |
| Podcast: | Legal Toolkit |
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Legal Toolkit |
Legal Toolkit highlights services, ideas, and programs that will improve lawyers' practices and workflow.
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Susan Smith Blakely talks about her latest book, “What Millennial Lawyers Want: A Bridge From Past to Future Law Practice.”
Robert Brink and Fred Cohen talk about how legal organizations and legal tech vendors can work together more effectively.
Mary Juetten talks about her new book, “The Business of Legal: The Data-Driven Law Practice.”