Need a “brand” aid? On this month’s episode of the Legal ToolKit, host Jared Correia, Law Practice Management Advisor with Mass. LOMAP, talks with Dorie Clark, CEO of Clark Strategic Communications, about personal branding for lawyers. Dorie is a regular blogger for the Harvard Business Review, and is working on, “What’s Next?: The Art of Reinventing Your Personal Brand”, to be released by Harvard Business Review Press in 2012. Dorie and Jared cover what it means to have a “personal brand, ” take a look at a the importance of developing a unique selling proposition and discuss some of the ways that attorneys can produce and leverage content, to stand out from the crowd.