Need a “brand” aid? On this month’s episode of the Legal ToolKit, host Jared Correia, Law Practice Management Advisor with Mass. LOMAP, talks with Dorie Clark, CEO of Clark Strategic Communications, about personal branding for lawyers. Dorie is a regular blogger for the Harvard Business Review, and is working on, “What’s Next?: The Art of...
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Legal Toolkit |
Jared D. Correia, Esq. is the CEO of Red Cave Law Firm Consulting, which offers subscription-based law firm business...
Heidi S. Alexander, Esq. is the director of the Massachusetts Law Office Management Assistance Program (MassLOMAP). She advises lawyers...
Need a “brand” aid? On this month’s episode of the Legal ToolKit, host Jared Correia, Law Practice Management Advisor with Mass. LOMAP, talks with Dorie Clark, CEO of Clark Strategic Communications, about personal branding for lawyers. Dorie is a regular blogger for the Harvard Business Review, and is working on, “What’s Next?: The Art of Reinventing Your Personal Brand”, to be released by Harvard Business Review Press in 2012. Dorie and Jared cover what it means to have a “personal brand, ” take a look at a the importance of developing a unique selling proposition and discuss some of the ways that attorneys can produce and leverage content, to stand out from the crowd.
Special thanks to our sponsors Clio and Catuogno Court Reporting.
| Published: | July 13, 2011 |
| Podcast: | Legal Toolkit |
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Legal Toolkit |
Legal Toolkit highlights services, ideas, and programs that will improve lawyers' practices and workflow.
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