Need a “brand” aid? On this month’s episode of the Legal ToolKit, host Jared Correia, Law Practice Management Advisor with Mass. LOMAP, talks with Dorie Clark, CEO of Clark Strategic Communications, about personal branding for lawyers. Dorie is a regular blogger for the Harvard Business Review, and is working on, “What’s Next?: The Art of...
|
|
Legal Toolkit |
Jared D. Correia, Esq. is the CEO of Red Cave Law Firm Consulting, which offers subscription-based law firm business...
Heidi S. Alexander, Esq. is a Law Practice Management Advisor at the Massachusetts Law Office Management Assistance Program (MassLOMAP), where she...
Need a “brand” aid? On this month’s episode of the Legal ToolKit, host Jared Correia, Law Practice Management Advisor with Mass. LOMAP, talks with Dorie Clark, CEO of Clark Strategic Communications, about personal branding for lawyers. Dorie is a regular blogger for the Harvard Business Review, and is working on, “What’s Next?: The Art of Reinventing Your Personal Brand”, to be released by Harvard Business Review Press in 2012. Dorie and Jared cover what it means to have a “personal brand, ” take a look at a the importance of developing a unique selling proposition and discuss some of the ways that attorneys can produce and leverage content, to stand out from the crowd.
Special thanks to our sponsors Clio and Catuogno Court Reporting.
| Published: | July 13, 2011 |
| Podcast: | Legal Toolkit |
|
|
Legal Toolkit |
Legal Toolkit highlights services, ideas, and programs that will improve lawyers' practices and workflow.
iTunes Google PlayGabe Teninbaum, professor of legal writing at Suffolk Law, talks about the work Suffolk is doing to encourage innovation, including programs, technology courses, and...
Effectively managing your practice’s client intake process can be the difference between a good law firm and an exceptional one.
In this episode of The Legal Toolkit, Louise Kennedy and Mitch Jackson join Jared Correia to discuss the role of digital assistants in the...
ABA President Linda Klein talks about project management needs that solo and small firm attorneys struggle with and the ABA's new Blueprint initiative.
Creative Content Specialist/"Spaceballs: The Animated Series" writer Adam Kosloff discusses why prolific writing is very costly for lawyers.
Jared Correia talks to experts about additional skills that law schools should teach students to better prepare them for the practice of law.