Need a “brand” aid? On this month’s episode of the Legal ToolKit, host Jared Correia, Law Practice Management Advisor with Mass. LOMAP, talks with Dorie Clark, CEO of Clark Strategic Communications, about personal branding for lawyers. Dorie is a regular blogger for the Harvard Business Review, and is working on, “What’s Next?: The Art of...
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Jared D. Correia, Esq. is the CEO of Red Cave Law Firm Consulting, which offers subscription-based law firm business...
Need a “brand” aid? On this month’s episode of the Legal ToolKit, host Jared Correia, Law Practice Management Advisor with Mass. LOMAP, talks with Dorie Clark, CEO of Clark Strategic Communications, about personal branding for lawyers. Dorie is a regular blogger for the Harvard Business Review, and is working on, “What’s Next?: The Art of Reinventing Your Personal Brand”, to be released by Harvard Business Review Press in 2012. Dorie and Jared cover what it means to have a “personal brand, ” take a look at a the importance of developing a unique selling proposition and discuss some of the ways that attorneys can produce and leverage content, to stand out from the crowd.
Special thanks to our sponsors Clio and Catuogno Court Reporting.
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| Published: | July 13, 2011 |
| Podcast: | Legal Toolkit |
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Legal Toolkit |
Legal Toolkit highlights services, ideas, and programs that will improve lawyers' practices and workflow.
Nora Riva Bergman shares strategies for attaining a happier, healthier legal practice.
Jay and Maggie Wallus share insights on the importance of showing gratitude to referral sources.
Molly McGrath offers strategies for defining your firm’s staffing needs and picking the best person for your team.
Stuart Wilhoite shares how to find an agency that truly delivers on your firm’s marketing investments.
Sam Mollaei shares traffic-building strategies for lawyers.
Jared Correia takes his rightful place on the bench to preside over this live recorded, festivus themed, Legal Toolkit episode.
