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If you have lawyers in your audience who want to be more successful, you should talk to...
Zack Glaser is the Lawyerist Legal Tech Advisor. He’s an attorney, technologist, and blogger.
| Published: | February 18, 2025 |
| Podcast: | Lawyerist Podcast |
| Category: | Marketing for Law Firms |
In this conversation, Karin Conroy and Zack Glaser discuss the integration of AI in marketing, emphasizing the importance of maintaining a human touch while leveraging technology. They explore the significance of a unique brand voice, particularly the value of female perspectives in marketing. The discussion also covers Google’s EAT principles, the need for content optimization for AI search, and the importance of regularly reviewing and refining marketing strategies. Finally, they stress the necessity of defining an ideal client to enhance marketing effectiveness.
Links from the episode:
Check out Conroy Creative Counsel
Special thanks to our sponsor Lawyerist.
Karin Conroy (00:12):
Hi, I am Karin Conroy, and I am a legal marketing consultant that has been around since the beginning of the internet, and I feel like I’ve seen it all. And today we’re going to talk about AI and marketing with Zack. I’m excited about this.
Zack Glaser (00:26):
Yeah. Karin, thank you for being on the show. Just so people know, you’ve been on the show a couple of times, you’re a good friend, you’re a good friend of Lawyerist. You’ve, you’ve been doing this for a while and been helping attorneys understand this digital media marketing sort of area for a while and have seen a lot of trends.
Karin Conroy (00:51):
I think this is a great place to start because here we are in this world of AI and everybody feels like this is all new. But think about where we were back when the internet started, back when we went from HTML websites to WordPress or open source, whatever, and back when covid hit. We’ve seen so many things that were supposed to be these major disruptions in the change of the world and whatever. And at the end of the day, how much changed? Not a hundred percent.
Zack Glaser (01:30):
Yeah, we’re talking about directional changes, not getting on a totally different road sort ff thing.
Karin Conroy (01:37):
Right, we’re not on Mars. We are not planting potatoes or whatever that means on Mars.
Zack Glaser (01:46):
We won’t go too far into these planting potatoes on Mars.
Karin Conroy (01:48):
Okay. But I have a client I’m working with now who I have worked with for probably, well more than 10 years, probably 12, 14 years. And when we first started on this more recent project, I was saying, if I look back in my files, this is the one place in life where I’m a hoarder as I keep everything digitally. And so I’ve got all of his stuff from 12 or 14 years ago. If I look at all of that stuff, pretty much none of it applies. We get a great logo and that’s about it. But even there, his firm name has changed. So even that we’re not using, so the technology that we use then the approach, the style, the messaging, the strategy, which there wasn’t really a thing about strategy at the time, at the beginning of the internet. It was basically take a brochure of your law firm, throw it on the internet.
Zack Glaser (02:43):
Slap it there. It was a big billboard, shiny billboard in the ski as you were driving down the road.
Karin Conroy (02:50):
And even as internet users, we were much less sophisticated. We didn’t know what we were looking for. We thought the answer were these portals on Netscape, you log in and you’ve got your weather and your inbox, and you’ve got everything coming at you, right?
Zack Glaser (03:05):
Right.
Karin Conroy (03:05):
So let’s just think about how far we’ve come and we’re talking 20 ish years, right? Okay. So AI is just another thing. Let’s just kind of boil it down. It’s another thing, it’s another tool. We are going to use it to its best advantage, but this is, it’s not coming for your law firm. It’s not coming for your job unless the work that you’re doing is on par with a robot. Is the work that you’re doing on par with a robot? And if so, that’s a bigger problem.
Zack Glaser (03:37):
Are you a robot lawyer yourself? If that’s the case, yes, the robot lawyers are coming for your
Karin Conroy (03:42):
Job. It’s problem. And that was a problem before AI though too, right? That was problematic for you and your law firm and your clients and probably your bottom line anyway.
Zack Glaser (03:51):
Yeah.
Karin Conroy (03:51):
Okay. So let’s just start there and then let’s talk about, I’ve got this five step checklist that we’re going to
Zack Glaser (03:59):
Crank through. Yeah, I think that’s the thing is like, okay, yes, car and AI is here. Yes, it is a tool. Yes, it is a thing that I have to deal with, but when are all of these things that people are telling me overblown? And when is it too little? So how do I have a structure for how to deal with this? How do
Karin Conroy (04:21):
I figure it out? What do I do? And I don’t want to be behind. I’ve got some fomo. Everybody’s talking about it. I went into chat GPT once and I was a little bit scared, so not scary. They did a good job of designing it. So it’s sort of like the Google thing where it’s just one thing and you just go in there. Okay, so let’s start step one of this checklist for how to integrate AI and AI marketing strategy. Step one is not to go into chat, GPT. Step one is let’s start by auditing your marketing funnel. So what is marketing? Marketing is a growth plan.
(04:59):
Marketing is not TikTok, marketing is not your AI tools. Marketing is a plan for growth. So let’s look at your marketing funnel, which we spent a whole year on my podcast talking about marketing funnels. But basically at the top is awareness all the way through that client journey and getting to the bottom where you’re on that kind of rinse and repeat. So the whole people call it a client journey. I feel like that’s a little too woo woo for me. And so I call it the marketing funnel, but it’s that journey that your client takes through their life with your firm.
Zack Glaser (05:37):
And I’d like to just jump into this really quickly because when you say, Hey, audit your marketing plan, somebody says, well, I don’t have a marketing plan.
(05:48):
It sucks If you think that you don’t have one, but your clients have a journey, Your clients have a funnel that they get into. And really quickly, Karin, you have a podcast that talks about all of this in depth. And so if people want to dig further into that, they can always go find your podcast.
Karin Conroy (06:09):
Yes,
(06:09):
Council Cast,
Zack Glaser (06:11):
Council cast, and it’s Conroy Creative Council.
Karin Conroy (06:13):
Yes.
Zack Glaser (06:14):
So if they want to go a little bit further, jump into there, great place to go. It’s
Karin Conroy (06:19):
Amazing.
Zack Glaser (06:19):
But if you think your clients don’t have a journey, then you just have a really
Karin Conroy (06:24):
Bad journey,
Zack Glaser (06:25):
Crappy journey,
Karin Conroy (06:26):
Because the journey is their experience with you. And so whether it’s a positive or a negative, and so if you don’t want to call it journey, because that’s like you’re me and you’re not very woo woo, fine, let’s call it their experience, whatever you want to call it, they are going to have an experience with you. And I love that you brought that up because a lot of firms when they first start this initial conversation with me will say, oh, we don’t really do marketing. We just get all of our clients by referrals.
Zack Glaser (06:54):
That’s marketing market. You get those referrals,
Karin Conroy (06:57):
Right? Okay, so let’s start by saying referrals are a marketing strategy, and I’m using air quotes, but whatcha doing for those referrals? Do you have a plan? Do you have a system? What happens six months after they contact you?
(07:12):
Could you get more? Are your referrals coming from a certain source? What are you doing to encourage and nurture that relationship? This is your marketing strategy. And that’s one piece of that whole funnel. So we’re not going to go into the whole funnel, but let’s take a whole audit of that funnel. And I would say, well over 90% of my clients, and when they first come into us, there’s one piece of that funnel, one level or however you want to describe that, that they are failing at. And it’s usually towards the bottom because everybody is thinking about the top. It’s like the awareness and the ads and the Google pay-per-click and the SEO, because that’s what everybody’s talking about. And it’s that 80 20 rule. The gold is at the bottom of your funnel because these are people who have already gone through,
Zack Glaser (08:02):
I’ve got these hot leads and I won’t call them back.
Karin Conroy (08:06):
No, I’m going to go after the cold harder ones that are more expensive because Joe down the street is spending a lot of money on pay-per-click. And it scares me.
Zack Glaser (08:16):
Oh man. Yeah. The FOMO of what everybody else is doing.
Karin Conroy (08:20):
Yes.
Zack Glaser (08:20):
And so just having an idea of what your marketing funnel, what’s your client journey, at the very least, how do you get clients from them not knowing who you are to you signing them up,
Karin Conroy (08:35):
Because
Zack Glaser (08:35):
That’s what we’re talking about.
Karin Conroy (08:37):
And then let’s also define who those ideal clients are. So let’s just, that’s step one. And obviously there’s lots of data and content and all of that on this part, but we’ve got a short podcast
Zack Glaser (08:49):
And you’ve got an entire podcast about this. So yes, there’s more to be said here,
Karin Conroy (08:54):
Lots to be said. But the point there is that step one is looking at your plan and finding the holes so that when we get to step two, which is the one everybody’s here for, and the juicy part and the thing that people jump to before know that there was a step one that you were missing. Step two is choosing the right AI tools. So this is the one everybody wants to jump into without a plan, without any thought and without a strategy or a goal or knowing what they’re doing there. So don’t do that. Let’s be smarter about it.
Zack Glaser (09:27):
That’s tech selection in general is I’ve got this AI tool, how can I use it, Zack,
Karin Conroy (09:32):
Right?
Zack Glaser (09:32):
I don’t know. Exactly.
Karin Conroy (09:36):
And it’s like in an elevator, like, okay, this is not a one minute conversation.
Zack Glaser (09:42):
I don’t know. And frankly, if you haven’t done step one here, I don’t care,
Karin Conroy (09:46):
Right? Because it’s going to fail.
Zack Glaser (09:48):
You need to plan something. And so really, yeah, how do we work the AI tool in there, but we could take the word AI out. How do we work the tool in there? The tool,
Karin Conroy (09:57):
Exactly. And that’s kind of what we were saying in the beginning. This is just another tool. Everything else that we’ve used in the beginning, everybody said that the internet was coming for their jobs. This is not new. Let’s calm down.
Zack Glaser (10:08):
And now we have jobs that are just the internet,
Karin Conroy (10:12):
Right? Exactly. Yeah, exactly. Okay, so we’re going to choose the right tool. I have a lot to say about these tools also, and I’m not going to into every single detail. We don’t have time for that. Suffice to say you’ve
Zack Glaser (10:27):
Got opinions on them.
Karin Conroy (10:28):
I do. I I think about a lot of this stuff. Okay, chat GPT is amazing if you use it correctly. And here’s the lesson to think about and frame the idea of these tools. Think of them as an intern. An intern is not going to get up in front of a judge and argue a case for you, a big important thing. An intern may put together some talking points. An intern may do some very basic research on the case and give you some background stuff and keep it at that level. And you are not going to take an intern’s work and hand it to an important client. You are going to look at it, you’re going to review it, you’re going to add your 2 cents to it. And that’s the wise way to use ai, any of these AI tools.
Zack Glaser (11:23):
So when I’m grabbing, I’m like, I need a blog post on family law in Tennessee. I’m not just going into chat GPT and saying, Hey, write me 400 words and then slapping that, right?
Karin Conroy (11:34):
Bam, you might. But then once again, your job is going to be at risk because your work is at the level of a robot. So come on, your work and your law firm is worth more than robotic level work. And so if you want to compete and compare and use it as a tool and elevate your own expertise and knowledge, then use it at the level of an intern level. Recognize that it’s a tool, it’s useful, and we’re not going to ignore it or pretend like it’s not useful, but keep it in the box. Keep it a nice safe box of where it’s at.
Zack Glaser (12:15):
But this is one of those places where we can kind of safely use the open artificial intelligence like chat GPT, because we’re not giving legal advice here. We we’re using it for marketing. Marketing is a fantastic place to use chat GT for content to start or something like chat gt. There’s many, many other products out there, and a lot of them are built into the system. Canva has artificial intelligence built into it. And
Karin Conroy (12:47):
Yeah, I mean, we’ve been using AI already for years and chat GT is the newest, hottest thing, but people act like that. We’ve never had it before. Spellcheck is AI and Siri and Alexa and the things in my house are all kind of blurring on right now as I speak. Their names, their names. It’s been around for a while now. And we all know that even when you’ve got predictive text in, sir, you’ve got to check it. This is something we already know.
Zack Glaser (13:20):
If you’re my mother, you don’t, but yes, exactly.
Karin Conroy (13:23):
Yes. But that’s exactly it, right? Do you want to put your professional reputation at the risk of a spell check thing that you’re not checking? I mean, come on, let’s just be smart about this stuff.
Zack Glaser (13:36):
Right?
Karin Conroy (13:36):
Right. Yeah. Okay. So a couple tools that I will just kind of list chat, TPT Jasper is great for marketing stuff. That’s amazing. Surfer, SEO is fantastic surfer, SEO. It takes content that you’re writing for SEO purposes, and it takes, puts it up against what’s out there, gives you a grade, tells you how to improve it. And so it’s this real beautiful balance between human written content boosted by ai, not done by ai, but evaluated and boosted and suggestions offered type of thing.
Zack Glaser (14:17):
Well, I think that’s one of the pushbacks that I have in my brain about using AI produced or boosted stuff is am I going to get dinged by, this is a good question. The SEO
Karin Conroy (14:32):
Gods, yes.
Zack Glaser (14:34):
For putting out something that’s really looks like artificial intelligence wrote
Karin Conroy (14:38):
It. Yes. Let me come back to this in step four because in step four, I just want to give a little teaser. We’re going to talk about SEO and search in relation to ai, because that’s the other juicy part and the steps that everybody thinks that is all encompassing is this one, picking your tools, step two, and then step four, which is SEO. But then there’s three other steps
Zack Glaser (15:01):
And everybody jumps to those two. Exactly, because they’re sexy as hell. You know?
Karin Conroy (15:05):
Exactly. Let’s just not skip step one. That’s critical. Step one and three, I like the biggest two in my mind. Step three is to stay human. Okay? So yes, we’re going to take our tools, yes, we’re going to keep it down in the level of an intern. We’re going to take all that stuff, take it all in, and then we are going to integrate it into our brand, integrate it into our whole overall content plan. We are going to recognize that your firm is critical in its relationships with other humans. And so we are going to use it to encourage and boost those human relationships, but not replace the human part.
Zack Glaser (15:50):
Yes. Okay. So we just did, I just went to a summit, the Women in AI summit.
Karin Conroy (15:59):
This sounds so amazing.
Zack Glaser (16:00):
It was in Nashville and it was, I am so lucky to have been allowed to be a fly on the wall there. It was absolutely amazing to see all the stuff that was there. But one of the things that I noticed there is that when we have a tendency to just think of like, okay, well ai, there’s its voice, but we have to think about what its voice is and we can make its voice different. We can make it interact with us differently. And I think it was specifically like having women talking on artificial intelligence and having a female approach, or kind of like a broadly female approach, and talking about how getting the voice of artificial intelligence to be just different, but on brand. And sometimes your brand is going to need a female voice if you’re a female attorney. And you have to think about, how do I take this robot, this non-gendered robot, but really if it’s grabbing information from the internet at large, it’s probably relatively biased in a masculine way, which is problematic in itself. And so its genericness is generally manal. And so we need to think about how do we take that and make it us?
Karin Conroy (17:32):
And this is what sets you apart because this is what keeps coming up over and over year after year in marketing. Everybody just wants to take that generic answer. Anybody can Google personal injury attorney X city, and you’re going to see a very similar type of message on that first page from one firm to the next, and the one that’s going to stand out is something different. This is kind of how marketing and messaging works, and this idea
(18:02):
Weird, it’s like you in psychology, but the idea of taking that female voice, I’m obviously a proponent of this because I absolutely believe that female voices in marketing offer a significant advantage. And this is the way forward, and this is the way, especially for female law firm owners, that your voice don’t try to do this traditional static old school male voice. Use your own voice, tell your stories. This is another way to be human. Tell the stories and know what works. When you get on the phone with your potential clients, you know what works, you know what they’re asking, what they care about, do that and then integrate it with AI and have them help you expand or maybe put together some content around that. But start with your own voice. Start with your own expertise, your own understanding and education and all of the things that make you unique. And to be honest, this is what Google is looking for too. Have you heard about this EEAT thing? This Is going to be my transition into step four.
Zack Glaser (19:17):
Well, before we do that, just really quickly talking about female voice and having your voice be, if people look at your website, conroy creative counsel.com, when somebody thinks, oh, female voice on a law firm, they’re going to think pink.
Karin Conroy (19:36):
Oh, yeah. That’s just
Zack Glaser (19:39):
What’s going to pop up in their head. And your website,
Karin Conroy (19:43):
There’s no pink, there’s no, there’s
Zack Glaser (19:46):
Pink, it’s blue. It’s like a slate blue, this beautiful blue, but that’s female voice still. So we’re not talking about this Barbie
Karin Conroy (20:00):
Kinship,
Zack Glaser (20:00):
I guess, of your voice professional, but the female voice,
Karin Conroy (20:06):
Right?
(20:08):
Yeah, exactly. We’re talking about understanding, being more empathetic, coming from a different kind of emotional place, recognizing, and this is the difference that to be honest, a lot of old school law firms have a hard time transitioning, and they have for the last 20 years since the internet started transitioning from wanting to slap their just the name of their firm on a website and all their awards and the dollar signs versus coming from an understanding of knowing the problem and having the solution and being more empathetic. And this over and over on a daily basis is the challenge for a lot of firms and for women, it’s innate. And obviously I’m coming from a kind of stereotypical position, but it is, we’re
Zack Glaser (20:57):
Not saying everybody, but in a broad
Karin Conroy (21:00):
Sense, this is something that typically comes more easy to women and coming from emotional speaking to stories and solutions and all of that stuff. And the transition that I wanted to mention is this EEAT thing. This is what Google is talking about, and what that stands for is experience, expertise, sorry, expertise comes first. Expertise, experience, authority, and trust. Basically, in my mind, the reason I get ’em all mixed up is they all sort of mean the same thing, sort of four words of cinnamon.
Zack Glaser (21:33):
Is this good information?
Karin Conroy (21:35):
Do you know what you’re talking about?
(21:37):
Do you have some experience and expertise in authority and all of that stuff. And this is what Google’s looking for in your content. So coming from the step three, which is be human and have that experience and authority and expertise and all that stuff going into step four, which is AI search, how to optimize for AI search. This is how you do it. And that’s why step three is so important. It’s not just because once again, it’s woo woo and it makes people feel nice, whatever. No, this is your marketing strategy. Once again, the point here is growth. We are trying to make a plan for growth. This is
Zack Glaser (22:13):
Cynical conversation. We’re doing this because we want to make money. I mean, we want to make money and we want to get more clients. This is not about, yeah, so
Karin Conroy (22:23):
It’s not about giving you guys a big hug, it’s just not. You guys can do that somewhere else, hopefully. But okay, so the EEAT, expertise, authority, experience, trust, and I got that in the wrong order again, but it doesn’t matter. It’ll stick in your brain better. So basically make sure that what you’re writing about, you have an authority on it, and you show that over time and your content is built on this stuff. It’s not just regurgitating truck accidents in Baltimore, and it’s showing, I understand truck accidents. Here’s how I understand, here’s what I’ve done in the past. I am the authority on this. Here’s why. Here’s cases I’ve done, and Google is paying attention to this stuff. The Google searches are so much more complex than they were 20 years ago where it was in the footer. You just do a whole bunch of keywords and county names.
Zack Glaser (23:18):
You remember when you used to be able to put it in the white, all your keywords were in white in the background, and nobody would see it. And you’d go and highlight and you’re like, oh, that’s why. Okay,
Karin Conroy (23:27):
Yeah, white just says, scroll so long. It’s like blank. It’s so weird. And then, yeah, bearing it in the code too. People did that too.
Zack Glaser (23:37):
Oh, man. Yeah.
Karin Conroy (23:38):
Yeah. Google’s way smarter than that. People, these are robots. Let’s just recognize that we are talking about competing with robots. This whole conversation is the ai, but also the Google bots that are coming and reading your site. So it’s not just about those keywords anymore. And that’s not even what your Google analytics are going to really be honed in on anymore. There’s this big change that happened in analytics last year, and I’m not getting into all of that because it’s way too long, but it’s about that. But you’ll get
Zack Glaser (24:10):
Into that on your podcast if anybody wants to have a full episode about it. Again,
Karin Conroy (24:15):
It’s called GA four. Yes. Thank you so much. I feel like my traffic is going to just spike. It’s amazing. Okay. But the thing to know in step four about search and AI is that what you’re doing matters. And it’s very, once again, it’s very similar to a strong organic strategy based on content, which is what we’ve been saying for years with some tweaks. And those tweaks are kind of fine tuned tweaks, but it’s mainly take your content and make it more expertise and make it a little bit fine tuned in those ways. And take a look at your search terms and the words and what comes right after them, because that’s how AI works. If you say personal injury lawyer, and then what comes right after that, that’s how AI thinks the things are related to each other. So take a look at that. And that’s pretty much the main tip I’m going to say about that. And there’s so much more out there you can do the research on, but know that we’re not erasing everything and starting over when it comes to search. Okay?
Zack Glaser (25:29):
Right?
Karin Conroy (25:30):
Yeah. Okay, so step five, review and refine, rinse and repeat. Every 90 days, you should have a quarterly marketing meeting where you’re looking at your whole funnel, you’re looking at what you did and where you were at 90 days ago, what happened in the last 90 days. Numbers wise, we’re not just going with the feelings. Again, this is not about feelings. This is about numbers.
Zack Glaser (25:53):
We’re not just trying to make our website feel good about itself.
Karin Conroy (25:56):
And with that, if there’s stuff that needs to be tossed, toss it. We’re not going to feel a certain way about content because you felt like it should have done better. It didn’t. What the number’s saying, get rid of it, move on and keep honing in on what’s working.
Zack Glaser (26:15):
You have to have thick skin in the content game. You really do.
Karin Conroy (26:18):
In marketing in general.
Zack Glaser (26:19):
So many things I’ve been like, oh, this is beautiful. This is my baby. This is a brilliant piece that I’ve written. And it’s like, nobody cares.
Karin Conroy (26:27):
Nobody cared, nobody clicked on it. Show your mom and maybe hang it on your wall, but take it off your website, move on.
Zack Glaser (26:37):
But measure that inherent in this is measure. And that goes back to the beginning of what was your strategy?
Karin Conroy (26:45):
Yes.
Zack Glaser (26:45):
What did you want to get out of this? Did you want to get more referrals?
Karin Conroy (26:50):
Yep.
Zack Glaser (26:51):
Did you want to get more clicks on your PPC? What did you want out of this?
Karin Conroy (26:56):
And don’t just say leads
Zack Glaser (27:01):
My father, I love him, but my father, I once asked him, he was doing a different business. I was like, who’s your ideal client? And he goes, everybody, no, no. Anybody that’ll buy it.
Karin Conroy (27:15):
Nope. No, no. That is a recipe for disaster. I’ve got many podcast episodes about that too. No, it’s not your ideal client. You should have an exercise where you narrow it down, you give them a name, you give them a whole demographic, but also what is their problem and how can you help? And this is like for me, when I lay it out, it’s part of that definition is these are people who pay on time and details like that, not just like, oh, they’re this age and they live in this area. Details about how it is to work with them and what you’re looking for. And eventually, once you start taking those initial conversations and you’ve got that definition, you can look at that conversation and say, is this someone that fits into that definition? And if not, we’re going to refer them out because they’re going to be a waste of time. And over years and years and years, you realize that it’s a painful exercise to say no, but it’s always worth it. It’s always worth it. Yeah.
Zack Glaser (28:18):
Oh yeah. Every time I’ve said, no, it’s been worth it. Every time I’ve had that person where I’m like, ah, it’s always, every single
Karin Conroy (28:27):
Time, every time. I am dealing with one of those right now where it was the holiday season and I was feeling a little generous, and I said, yeah, yeah, okay, fine. Alright. And I’m regret living to regret that. And so in your gut, when you’re talking to someone, if it’s going to be great or not, and listen to that and no, based on the numbers, when you come back to that review and refine, know what’s working, and then just do more of that. And it gets easier when you define that and you go forward and you’re not dealing with all of those problematic red flag people that you shouldn’t have worked with to begin with.
Zack Glaser (29:07):
Yeah. Love it. Okay. Well, five steps, and they can find this. They can
Karin Conroy (29:14):
Download the whole thing because that was a lot. And there’s so much more
Zack Glaser (29:19):
They can find this and more@conroycreativecounsel.com slash Lawyerist. Right?
Karin Conroy (29:25):
That’s it. It’s a lot of letters, but it should be relatively easy to remember.
Zack Glaser (29:30):
And we’ll put a link in the show notes in case. Just in case. Yeah, you can’t get it. But again, conroy creative counsel.com/ Lawyerist. That’s it. So
Karin Conroy (29:40):
That’s it.
Zack Glaser (29:42):
Before we go though, if someone were to do one thing today,
Karin Conroy (29:47):
Yes,
Zack Glaser (29:48):
One thing today, what would you suggest they do?
Karin Conroy (29:51):
Figure out your funnel. Really, there is probably a hole somewhere. Find that hole and that hole equates to money. So the whole is something that you’re not doing that is going to fill the gap in whatever needs you need marketing wise. So just take a look. It’s not that complicated, but it’s one of those simple things that really everybody needs to do. Look at your funnel.
Zack Glaser (30:21):
Love it. Well, the best part about that is that’s also step one,
Karin Conroy (30:25):
And I’ve got resources for that. Exactly. I’m here for you. Exactly.
Zack Glaser (30:31):
Well, Karin, once again, thank you so much for your information and your expertise. I really appreciate it.
Karin Conroy (30:37):
It’s always a pleasure.
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Lawyerist Podcast |
The Lawyerist Podcast is a weekly show about lawyering and law practice hosted by Stephanie Everett.
