#90: Designing the Client Experience, with Gyi Tsakalakis

Maybe you have reasons where you don’t want to receive communications a certain way, and that’s fine, too. But the more friction you create, the more difficult you make it, the more you’re going to frustrate both potential clients, people who might refer you clients, and your existing clients.—Gyi Tsakalakis

During this week’s podcast, Aaron and Sam talk about the recent decision by the Florida State Bar Association to require that Florida lawyers attend technological competence CLEs. Sam also talks with Gyi Tsakalakis about designing a client-centric lawyer practice.

Gyi Tsakalakis helps lawyers earn meaningful attention online because that’s where clients are looking. He also writes about legal marketing technology. He is the founder of AttorneySync, which provides effective, transparent, and accountable online legal marketing help. His core focus is search engine optimization (SEO).