Sam Glover is the founder and Editor in Chief of Lawyerist.com. Sam helps lawyers understand the economic, demographic, and...
Aaron Street is the co-founder and CEO of Lawyerist.com. In addition to his work growing Lawyerist’s community of small firm...
Lisa Needham is the Deputy Editor of Lawyerist.com, the Editor-in-Chief of Bitter Lawyer, teaches legal writing at Mitchell Hamline...
“[Those] earning more than $150,000 per year were more likely to choose an attorney based on an internet search, than via a friend.”
Gyi Tsakalakis on what local marketing is, why it matters, and how to do it effectively.
The Internet is great for a lot of things, but the vast majority of potential clients still find a lawyer by asking a friend, family member, or colleague for a referral. But according to the same study, “[those] earning more than $150,000 per year were more likely to choose an attorney based on an internet search, than via a friend.” And many of those who don’t are turning to the Internet to confirm the referrals they get.
That’s where local marketing comes in. Local means meeting your clients where they already are, whether that means advertising in a community paper, church bulletin, or writing blog posts that will be interesting to your immediate geographic area. After all, do your clients care more about the latest tax decision or the latest coffee shop to open in the neighborhood?
The Lawyerist Podcast is a weekly show about lawyering and law practice hosted by Sam Glover and Aaron Street.
In this episode of the Lawyerist podcast, Brooke Moore gives us a snapshot of her client-centric, virtual law firm.
Guest Karin Conroy talks about the key factors in making your website both functional and effective.
Natalie Kelly discusses some of the roadblocks that are stopping lawyers from addressing challenges in their firms.
Patrick Palace talks about how lawyers can help make legal services affordable to all consumers.
Stephanie Everett, Community Director at Lawyerist, talks about the big picture of what Lawyerist is up to and what the one-year road map looks...
From documentation processes to mailing resources, Lori Gonzalez shares how to improve your law firm with the simplest of legal technology tools.