“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” —John Wanamaker (attributed)
Here’s why cost-cutting measures aren’t catching on with firms: many clients care more about the size of the discount than the size of the bill. Plus, how do you know whether the money you are spending on online marketing is getting the results it should?
Dan Weeks’s Lawyer Marketing Score is a tool for assessing the relative effectiveness of your online marketing by comparing it to other law firm websites. Currently, Weeks’s tool is limited to personal injury lawyers in certain cities. In today’s podcast, he talks about what goes into the score and shares free tools you can use to figure out how your own website performs relative to your competition.
The Lawyerist Podcast is a weekly show about lawyering and law practice hosted by Sam Glover and Aaron Street.
Jeff Wald discusses the future of jobs and what the data really tells us.
Stephanie Everett and Laura Briggs discuss how to effectively hire and onboard new associates in your small law firm.
Tom Cheesewright breaks down the changes happening in technology that will impact businesses and what that means for the legal industry.
Stephanie Everett guides Lab members through a discussion around some of the most pressing concerns small firms are facing today.
Emily Nagoski gives her tips on how to handle stress and burnouts in your personal and professional life.
ABA President Patricia Refo breaks down some pressing questions and issues happening this year and for the future for the legal industry.