Dan Weeks talks about what goes into the score and shares free tools you can use to figure out how your own website performs relative to your competition.
|
|
Sam Glover is the founder and Editor in Chief of Lawyerist.com. Sam helps lawyers understand the economic, demographic, and...
Aaron Street is the co-founder and CEO of Lawyerist.com. In addition to his work growing Lawyerist’s community of small firm...
Lisa Needham is the Deputy Editor of Lawyerist.com, the Editor-in-Chief of Bitter Lawyer, teaches legal writing at Mitchell Hamline...
“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” —John Wanamaker (attributed)
Here’s why cost-cutting measures aren’t catching on with firms: many clients care more about the size of the discount than the size of the bill. Plus, how do you know whether the money you are spending on online marketing is getting the results it should?
Dan Weeks’s Lawyer Marketing Score is a tool for assessing the relative effectiveness of your online marketing by comparing it to other law firm websites. Currently, Weeks’s tool is limited to personal injury lawyers in certain cities. In today’s podcast, he talks about what goes into the score and shares free tools you can use to figure out how your own website performs relative to your competition.
| Published: | December 8, 2015 |
| Podcast: | Lawyerist Podcast |
| Category: | Legal Marketing |
|
|
Lawyerist Podcast |
The Lawyerist Podcast is a weekly show about lawyering and law practice hosted by Sam Glover and Aaron Street.
Mike Lissner talks about the pending PACER lawsuit, monopolies in law, and what the Free Law Project is.
Lainey Feingold talks about online accessibility requirements and what lawyers should know about them.
Alice Armitage talks about what today’s landscape looks like when law schools teach technology and innovation, and what role they have in solving the...
John Israel talks about how investing time in showing gratitude to people can wield a long term return in both personal and business relationships.
Stephen Dillard talks about how judges have mostly been inaccessible to the public and how quite a few judges are now going against the...
Cat Moon talks about how to achieve basic design competence, some lessons on innovation and design, and what role law schools can or should...