Jennifer Whigham is the Community Director at Lawyerist.
“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” —John Wanamaker (attributed)
Here’s why cost-cutting measures aren’t catching on with firms: many clients care more about the size of the discount than the size of the bill. Plus, how do you know whether the money you are spending on online marketing is getting the results it should?
Dan Weeks’s Lawyer Marketing Score is a tool for assessing the relative effectiveness of your online marketing by comparing it to other law firm websites. Currently, Weeks’s tool is limited to personal injury lawyers in certain cities. In today’s podcast, he talks about what goes into the score and shares free tools you can use to figure out how your own website performs relative to your competition.