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Sam Glover

Sam Glover is the founder and Editor in Chief of Lawyerist.com. Sam helps lawyers understand the economic, demographic, and...

Aaron Street

Aaron Street is the co-founder and CEO of Lawyerist.com. In addition to his work growing Lawyerist’s community of small firm...

Lisa Needham

Lisa Needham is the Deputy Editor of Lawyerist.com, the Editor-in-Chief of Bitter Lawyer, teaches legal writing at Mitchell Hamline...

Episode Notes

“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” —John Wanamaker (attributed)

Here’s why cost-cutting measures aren’t catching on with firms: many clients care more about the size of the discount than the size of the bill. Plus, how do you know whether the money you are spending on online marketing is getting the results it should?

Dan Weeks’s Lawyer Marketing Score is a tool for assessing the relative effectiveness of your online marketing by comparing it to other law firm websites. Currently, Weeks’s tool is limited to personal injury lawyers in certain cities. In today’s podcast, he talks about what goes into the score and shares free tools you can use to figure out how your own website performs relative to your competition.

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Episode Details
Published: December 8, 2015
Podcast: Lawyerist Podcast
Category: Legal Marketing
Podcast
Lawyerist Podcast
Lawyerist Podcast

The Lawyerist Podcast is a weekly show about lawyering and law practice hosted by Sam Glover and Aaron Street.

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