Stephanie Everett leads the Lawyerist community and Lawyerist Lab. She is the co-author of Lawyerist’s new book...
Jennifer Whigham is the Community Director at Lawyerist.
Don’t build your marketing plan around the strategies you want to employ. That’s step 4. First, you need to do a little background work to figure out which strategies make sense for your practice. This week, Karin and Sam talk through her 5-step marketing plan.
Plus, Sam and Aaron talk about a BigLaw April Fools prank that was in very poor taste but turns out to be a really good idea.
Karin is a marketing pro who has been writing for Lawyerist since 2009. She’s been working on a series of articles laying out a basic, 5-step marketing plan. Today, we talk through all 5 steps:
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Published: | April 21, 2015 |
Podcast: | Lawyerist Podcast |
Category: | Marketing for Law Firms , Practice Management |
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Lawyerist Podcast |
The Lawyerist Podcast is a weekly show about lawyering and law practice hosted by Stephanie Everett.