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Sam Glover

Sam Glover is the founder and Editor in Chief of Lawyerist.com. Sam helps lawyers understand the economic, demographic, and...

Aaron Street

Aaron Street is the co-founder and CEO of Lawyerist.com. In addition to his work growing Lawyerist’s community of small firm...

Lisa Needham

Lisa Needham is the Deputy Editor of Lawyerist.com, the Editor-in-Chief of Bitter Lawyer, teaches legal writing at Mitchell Hamline...

Episode Notes

Don’t build your marketing plan around the strategies you want to employ. That’s step 4. First, you need to do a little background work to figure out which strategies make sense for your practice. This week, Karin and Sam talk through her 5-step marketing plan.

Plus, Sam and Aaron talk about a BigLaw April Fools prank that was in very poor taste but turns out to be a really good idea.

Karin is a marketing pro who has been writing for Lawyerist since 2009. She’s been working on a series of articles laying out a basic, 5-step marketing plan. Today, we talk through all 5 steps:

  1. Identify your market
  2. Conduct a simple SWOT analysis
  3. Find your unique selling point
  4. Strategies for marketing
  5. Determine your costs
Episode Details
Published: April 21, 2015
Podcast: Lawyerist Podcast
Category: Legal Marketing , Practice Management
Podcast
Lawyerist Podcast
Lawyerist Podcast

The Lawyerist Podcast is a weekly show about lawyering and law practice hosted by Sam Glover and Aaron Street.

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