Don’t build your marketing plan around the strategies you want to employ. That’s step 4. First, you need to do a little background work to figure out which strategies make sense for your practice. This week, Karin and Sam talk through her 5-step marketing plan.
Plus, Sam and Aaron talk about a BigLaw April Fools prank that was in very poor taste but turns out to be a really good idea.
Karin is a marketing pro who has been writing for Lawyerist since 2009. She’s been working on a series of articles laying out a basic, 5-step marketing plan. Today, we talk through all 5 steps:
The Lawyerist Podcast is a weekly show about lawyering and law practice hosted by Sam Glover and Aaron Street.
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Tom Cheesewright breaks down the changes happening in technology that will impact businesses and what that means for the legal industry.
Stephanie Everett guides Lab members through a discussion around some of the most pressing concerns small firms are facing today.
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ABA President Patricia Refo breaks down some pressing questions and issues happening this year and for the future for the legal industry.