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Sam Glover

Sam Glover is the founder and Editor in Chief of Lawyerist.com. Sam helps lawyers understand the economic, demographic, and...

Aaron Street

Aaron Street is the co-founder and CEO of Lawyerist.com. In addition to his work growing Lawyerist’s community of small firm...

Lisa Needham

Lisa Needham is the Deputy Editor of Lawyerist.com, the Editor-in-Chief of Bitter Lawyer, teaches legal writing at Mitchell Hamline...

Don’t build your marketing plan around the strategies you want to employ. That’s step 4. First, you need to do a little background work to figure out which strategies make sense for your practice. This week, Karin and Sam talk through her 5-step marketing plan.

Plus, Sam and Aaron talk about a BigLaw April Fools prank that was in very poor taste but turns out to be a really good idea.

Karin is a marketing pro who has been writing for Lawyerist since 2009. She’s been working on a series of articles laying out a basic, 5-step marketing plan. Today, we talk through all 5 steps:

  1. Identify your market
  2. Conduct a simple SWOT analysis
  3. Find your unique selling point
  4. Strategies for marketing
  5. Determine your costs
Episode Details
Published: April 21, 2015
Podcast: Lawyerist Podcast
Category: Legal Marketing , Practice Management
Podcast
Lawyerist Podcast
Lawyerist Podcast

The Lawyerist Podcast is a weekly show about lawyering and law practice hosted by Sam Glover and Aaron Street.

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