#15: Karin Conroy’s 5-Step Basic Law Firm Marketing Plan

Don’t build your marketing plan around the strategies you want to employ. That’s step 4. First, you need to do a little background work to figure out which strategies make sense for your practice. This week, Karin and Sam talk through her 5-step marketing plan.

Plus, Sam and Aaron talk about a BigLaw April Fools prank that was in very poor taste but turns out to be a really good idea.

Karin is a marketing pro who has been writing for Lawyerist since 2009. She’s been working on a series of articles laying out a basic, 5-step marketing plan. Today, we talk through all 5 steps:

1. Identify your market
2. Conduct a simple SWOT analysis
3. Find your unique selling point
4. Strategies for marketing
5. Determine your costs