Conrad Saam talks about the award industry, the constraints for legal marketing, and the infamous (and apparently distinguished) Zippy the Chicken.
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After leading marketing efforts for Avvo, Conrad Saam left and founded Mockingbird Marketing, an online marketing agency...
J. Craig Williams is admitted to practice law in Iowa, California, Massachusetts, and Washington. Before attending law...
| Published: | October 29, 2021 |
| Podcast: | Lawyer 2 Lawyer |
| Category: | Marketing for Law Firms , News & Current Events |
Many attorneys have received an offer of an award recognizing them as a distinguished lawyer in your city or state. Perhaps the message, coming as an email or a message on Facebook, offers a custom plaque, an inscribed crystal, and/or an appearance in a publication, and all for the low, low price of the membership fees to the awarding organization. Who would ever pass up such a rare opportunity?
So are we looking at a pay-to-play here? A scam? What is the application process? And should lawyers beware?! On Lawyer 2 Lawyer, host Craig Williams is joined by Conrad Saam, founder of Mockingbird Marketing, to talk about the award industry, the constraints for legal marketing, and what lawyers should do if they receive a solicitation promising an award for a price.
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Lawyer 2 Lawyer |
Lawyer 2 Lawyer is a legal affairs podcast covering contemporary and relevant issues in the news with a legal perspective.
