Conrad Saam

Conrad Saam

After leading marketing efforts for Avvo, Conrad Saam left and founded Mockingbird Marketing, an online marketing agency focused exclusively on the legal market. Conrad is the author of “The FindLaw Jailbreak Guide,” is a Google Small Business Advisor, and has held positions for various ABA Practice Management marketing committees. In his spare time, he enjoys publishing cease and desist letters from unscrupulous vendors called out for misleading the legal industry. He co-hosts the podcast, Lunch Hour Legal Marketing, with Gyi Tsakalakis.

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Guest Appearances
October 13, 2023

Clio Cloud 2023: Leveraging Dark Social for Your Law Firm

What exactly is dark social? Gyi Tsakalakis chats with Conrad Saam about his ClioCon session titled, “Dark Social: How to Turn Your Community Into an Eager Referral Source.” You might have points...

March 5, 2022

ABA TECHSHOW 2022: Executing Your Marketing Plan

Jeana Goosman and Conrad Saam share tips for developing the right marketing plan for your law firm.

October 29, 2021

The Award Industry and the Constraints for Legal Marketing

Conrad Saam talks about the award industry, the constraints for legal marketing, and the infamous (and apparently distinguished) Zippy the Chicken.

August 6, 2020

Back to Basics: Smart Marketing for Solos Part 2

Legal marketing expert Conrad Saam demystifies online marketing with no-nonsense tips about SEO, choosing a URL, and hiring a marketer.

July 2, 2020

Back to Basics: Smart Marketing for New Solos – Part 1

Conrad Saam gives an overview of the fundamentals of good legal marketing.

March 22, 2019

Owning Your Marketing Future

Conrad Saam talks about how lawyers can take full ownership of their firm’s marketing and website.