ROI on Video: How to Create Marketing Videos That Convert with Clay Vaughan

Your Host

Karin Conroy

Karin Conroy is a legal marketing consultant and founder of Conroy Creative Counsel, which specializes in creating...

This Episode

Published:	July 31, 2023
Podcast:	Counsel Cast
Category:	Marketing for Law Firms

Episode Notes

In this episode, Clay Vaughan joins me to discuss video content – how to create it, best practices, and how to maximize your ROI.

Clay Vaughan is an entrepreneur and business growth strategist who believes in the power of service. He founded his first business, Good Agency (formerly Reverent Media), nearly 15 years ago to bring integrity to the marketing industry and support businesses in reaching their full potential. Launched as Reverent Media, Clay’s vision was to create a company that serves its clients with honesty and transparency. Rebranding to Good Agency in 2023 reinforced that commitment, focusing on tailored marketing guidance and execution that genuinely benefits its clients.

In 2022, Clay had a successful multi-million dollar exit from two of his content creation businesses, providing an opportunity to invest further in his family, team, and community. He considers his family to be his most important mission in life.

Clay gives listeners actionable tips on:

[3:00] How to begin with a video you really want to work online
[4:00] Tips to clarify your message
[5:30] Scripting videos and emphasizing on pre-production
[6:45] Creating a pre-production process
[8:20] Telling your story as an attorney vs. telling a story about client successes
[10:20] Where lawyers go wrong with video
[13:10] Presenting your cases as personal wins, instead of monetary wins
[22:25] How to make video content convert
[27:45] Video call to actions that work
[30:40] Clay’s book review
[34:10] One thing Clay knows that works
[35:00] Should you create different video content for each platform?
[37:35] One big takeaway from this episode