Steve Fretzin, president of Fretzin Inc., coaches and trains lawyers using modern-day business development techniques, providing tips, ideas, and actionable tasks that drive tangible results.
He is the author of “Sales-Free Selling,” “The Attorneys Networking Handbook,” and “The Ambitious Attorney.”
Fretzin writes a monthly column, “The Origination Station,” for the Chicago Daily Law Bulletin and is the “Be That Lawyer” podcast host.
Jared cautions against getting Ken Burns’ autograph; Steve Fretzin offers advice for starting a podcast; and, together, they ponder some of the less-than-cool Olympic events.
How business development relates to marketing, sales and client acquisition for lawyers.
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