Steve Fretzin

Steve Fretzin

Steve Fretzin, president of Fretzin Inc., coaches and trains lawyers using modern-day business development techniques, providing tips, ideas, and actionable tasks that drive tangible results.

He is the author of “Sales-Free Selling,” “The Attorneys Networking Handbook,” and “The Ambitious Attorney.”

Fretzin writes a monthly column, “The Origination Station,” for the Chicago Daily Law Bulletin and is the “Be That Lawyer” podcast host.

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Guest Appearances
August 10, 2021

Weird Ken Burns; Benefits of Podcasting; and “Shitty Olympic Events”

Jared cautions against getting Ken Burns’ autograph; Steve Fretzin offers advice for starting a podcast; and, together, they ponder some of the less-than-cool Olympic events.

February 23, 2021

Business Development: Planning and Practicing

How business development relates to marketing, sales and client acquisition for lawyers.