After graduating from college in 1995, Keith began building wireless networks across the country for cellular voice and data communications. The experience had a lasting effect on him and motivated him to focus on embracing and leveraging technology to grow businesses. He realized the investment by the major cellular carriers into this network which now is the double digit billions of dollars, represented the beginning of the true digital revolution. In 2003, Keith started Necessary Marketing to become part of the revolution as a marketing firm focused on business growth as a goal for clients as opposed to just advertising. In 2017, he started Market4Law to help law firms leverage digital technology and in particular artificial intelligence technology to grow their practices.
Keith Dyer discusses how using AI can improve law firms's marketing efforts.
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