Bo Royal’s agencies help law firms and other businesses that want to scale their digital ad revenue and ROI.
He and his co-founder met 10 years ago at eBay’s marketing solutions division where they led teams of digital marketing experts and analytics specialists that oversaw $250M+ in annual advertising budgets. Clients included Aeropostale, Alex & Ani, BCBG, bebe, Calvin Klein, Dr. Marten’s, GNC, Nixon, Perricone MD, and Sallie Mae. His work at eBay taught him what it takes to build brand growth online and maximize results.
Today, Royal co-owns and operates two sibling agencies, Pareto Legal & Pareto PPC. Both leverage expertise developed working for Fortune 1,000 brands and working in-house as CMO & COO at a large injury law firm. He earned his bachelor’s degree at the Fox School of Business at Temple University.
Marketing is one thing. Sales is another. But intake is where the rubber meets the road, getting a new client to sign on the dotted line.
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