April Roberts is co-founder of South Carolina-based NOMOS Marketing where team members believe great marketing can help law firms thrive in the modern legal market while increasing access to justice. The firm strives to create transformational digital experiences for lawyers that benefit their clients as well as their bottom line and that every website, blog, and social media post can be used to create positive change. Prior to NOMOS, April Roberts worked in medical agency marketing and at the Phi Mu college student organization. She earned her bachelor’s degree at the University of North Carolina Wilmington.
Marketing is about message, not volume. Before big advertising spends, figure out who you are and what you want to say. What makes you special? Look inside your firm and understand your...
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