Alex Su is a former lawyer who’s the head of community development at Ironclad, a legal artificial intelligence company that helps accelerate the contracting process. Under the handle @legaltechbro, he has over 250,000 total followers across LinkedIn, X (formerly known as Twitter), Instagram and TikTok. Su also publishes a newsletter about technology and AI, career pivots and the unspoken rules of the legal profession. Before joining Ironclad, Su spent five years selling technology to law firms and legal departments.
In the past decade, influencer culture has exploded. However, content creation is not just about Gen Zers and millennials promoting new brands, hot products and lifestyle choices.
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