In the past decade, influencer culture has exploded. However, content creation is not just about Gen Zers and millennials promoting new brands, hot products and lifestyle choices.
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Alex Su is a former lawyer who’s the head of community development at Ironclad, a legal artificial...
Matt has been a legal affairs writer at the ABA Journal since January 2020. His work has...
| Published: | November 15, 2023 |
| Podcast: | ABA Journal: Legal Rebels |
| Category: | Legal Technology & Data Security , Marketing for Law Firms |
Legal professionals are not immune to the pull of platforms such as TikTok, Instagram and YouTube Shorts. Some are even using short-form videos to inform clients about their law practice; build their business or brand; or shed light on the culture of BigLaw, crafting short-form video content giving an insider look at the profession.
Among them is Alex Su, a former lawyer and head of community development at Ironclad, a contract management software company.
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ABA Journal: Legal Rebels |
In depth interviews with innovative pioneers in the legal profession.
