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Newsletter SignupThis past weekend, we opted for podcasting headphones over Mickey Mouse ears at the 11th Annual Podfest Expo in the heart of Orlando. Our very own marketing specialist, Delaney, took the stage to share her insights on YouTube Shorts, following the recent growth of Legal Talk Network’s YouTube channel. Thank you to everyone who attended the session and asked questions.
If you couldn’t make it to the Sunshine State, we’ve compiled seven of our favorite podcasting takeaways discussed at the conference to help you level up your game. For a personalized, one-on-one consultation of your show, please arrange a call with us.
When Walt Disney said, “It takes people to make the dream a reality,” former attorney turned Podcast Hall of Famer Lou Mongello listened. Lou opened up about his 21 years of podcasting experience at several panels throughout the Podfest Expo conference. Hearing Lou talk about how grateful he is to his audience makes it as clear as Cinderella’s glass slipper that his community-first approach to WDW Radio is the true magic behind the podcast’s success. Lou doesn’t just create content about Disney; he builds connections. Whether it’s through live broadcasts, in-person meetups, or social media, Lou ensures that his audience feels seen, heard, and valued.
Avid listeners of WDW Radio will know that Lou actively involves his audience through Q&A segments and interactive content like trivia. This participatory model provides listeners a stake in the podcast and transforms them from passive consumers to active members of the community. In Lou’s words, “It’s because of your love, encouragement, and trust that this community has become what it is today: a family.”
In an era dominated by digital marketing, traditional television remains a powerful tool for amplifying your podcast’s reach. That’s the message “The Toypreneur” Charlene DeLoach emphasized during her presentation. As a toy industry innovator, Charlene has appeared on hundreds of popular morning shows to discuss emerging trends in games, dolls and kits. Her TV segments not only boosted her podcast’s credibility, but also introduced her show and brand to a broader, more diverse audience. The moral of the story? Sometimes, old-school media is the key to next-level success!
The Asia–Pacific (APAC) region, home to a dynamic blend of cultures and economies, is primed for voices that spark change. Podcasts from brilliant entrepreneurs and inspiring women can fill this growing demand, providing relatable stories and actionable insights tailored to the region’s unique challenges and opportunities. With a surge in podcast consumption across Asia-Pacific, thanks to companies like SHEQONOMI, these voices have the potential to empower listeners and inspire innovation. In an insightful panel moderated by Evergreen Podcasts CCO David Moss, podcasting trailblazers Anu Bhardwaj and Aya Shlachter invited creators to broadcast beyond borders.
Did you know that native videos get 478% more shares on Facebook than links to videos from other sources? That’s just one of the many facts Eddie Garrison of The Fisher Agency shared during his session about Facebook video. With over 8 billion video views daily, Facebook is a powerhouse for video content consumption. And, according to Eddie, it converts. One of his realtor clients sold a $100,000 home thanks to a video she posted and boosted on the platform. This success demonstrates how leveraging Facebook’s engagement-driven algorithm can significantly enhance visibility and drive results for businesses. According to Eddie, the Facebook algorithm prioritizes content based on engagement, ranking shares as the most valuable, followed by comments, with likes being the least valuable in terms of visibility.
For podcasters, a TEDx talk isn’t just a stage—it’s a launchpad. It’s where your ideas take flight, reaching an audience far beyond your regular listeners and sparking curiosity in brand-new corners of the world. Imagine your voice echoing through packed auditoriums and landing on screens across the globe, drawing fresh fans to your podcast. A TEDx talk doesn’t just amplify your message; it cements your status as a thought leader and creates evergreen content that showcases your brilliance.
LEADR Master Speaker Coach Sharon Zehavi led an insightful session on crafting viral TEDx talks. She urged attendees to study the strategies of past successful speakers and guided them through refining potential TEDx titles, pointing out the importance of following a proven formula to maximize impact and resonance. For example, “The Way We Think About Charity Is Dead Wrong” has a whopping 5 million views on YouTube. A legal podcaster wanting to take a similar approach could name their talk something like “Why Our Understanding of Eyewitness Testimony Is Dead Wrong.” We imagine that talk would sound something like this episode of For the Innocent.
Access a list of upcoming TEDx talks that need speakers here.
Converting your podcast into a workbook or downloadable guide is a powerful way to enhance the value of your content and engage your audience in a deeper, more interactive way. Materials with actionable steps, exercises, or key takeaways offer listeners a tangible resource they can refer to long after the episode ends. It not only helps to solidify the concepts discussed but also provides your audience with a practical tool for applying the information. This approach increases the perceived value of your podcast, attracting new listeners who appreciate practical resources and creating a new revenue stream through downloadable content. Just ask Maria Chapman of Connected Ghostwriting, who has made a career of writing game-changing guides.
According to WIRED, more than 54% of longer English-language posts on LinkedIn are likely AI-generated. While AI can churn out perfectly optimized articles and content, what it lacks is the genuine, human touch that drives meaningful engagement. That’s where Cassie Tucker shines. As the host and owner of Marketing Happy Hour, Cassie uses Linkedin to both discover guests and expand the podcast’s reach. She regularly shares marketing lessons, podcast highlights and unique quotes in a format that’s easy for professionals to digest—and share. She encourages fellow podcasters to create a page for their show and start regularly posting.
Thank you again to the Podfest Expo team for welcoming us with open arms and creating a positive environment for up-and-coming podcasters to learn. Get access to the Podfest Expo recordings and a creator pass to the 2026 Podfest Expo here.
Legal Talk Network is a podcast network for legal professionals with hosts from well-known organizations and brands in legal. Over 20 active podcasts cover important legal news and developments, including access to justice, law school, industry events, legal technology, and the future of law.