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Karin Conroy is a legal marketing consultant and founder of Conroy Creative Counsel, which specializes in creating...
| Published: | June 3, 2024 |
| Podcast: | Counsel Cast |
| Category: | Marketing for Law Firms |
In this episode, we welcome email marketing consultant and copywriter Tanya Brody to discuss how law firms can utilize email marketing to attract and retain clients.
Tanya shares insights on common email marketing mistakes made by lawyers, such as targeting the wrong audience, overemphasizing credentials, and using overly sophisticated language that can alienate potential clients. She emphasizes the importance of creating lead magnets tailored to address clients’ immediate needs and outlines a strategic email funnel from awareness to repurchase. Tanya also highlights the necessity of compliance with email marketing laws to avoid blacklisting issues.
Tanya Brody is an email marketing consultant and evangelist. The “Hill She Will Die On” is that every business needs an email list, regardless of size, industry, product, or service. Email is hands-down the best way to stay in touch with genuinely interested potential customers and current customers. It also has the highest ROI of any marketing channel, at 4400%. Tanya helps her clients and her students build a relationship with their subscribers and use that relationship to convert those subscribers into happy, loyal, paying customers.
Tanya gives listeners actionable tips on:
Resources mentioned in this episode:
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Counsel Cast |
The podcast that provides the expertise of a Marketing Co-Counsel for your law firm. Where your firm gets answers and clarity to your marketing questions.
