Sona Pancholy is the Director of Business Development at Stinson Leonard Street. Based in Washington, DC, Sona serves on the Education Board of the American Bar Association’s Law Practice Division and has spoken at previous ABA and Legal Marketing Association annual meetings. She has experience training lawyers, judges, lawmakers, and business professionals around the world. In her current role, Sona is focused on creating and supporting best practices and processes for the delivery of top-quality business development support across the firm.
Legal marketing has changed dramatically in the past 20 years as we have reached “the digital era.” Some lawyers have embraced this new world of social media marketing, engaging website content, and...
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