Featured Guests
Sona Pancholy

Sona Pancholy is the Director of Business Development at Stinson Leonard Street. Based in Washington, DC, Sona serves on...

Your Host
Sharon D. Nelson

Sharon D. Nelson is president of the digital forensics, information technology, and information security firm Sensei Enterprises. In addition...

Jim Calloway

Director of the Oklahoma Bar Association’s Management Assistance Program, Jim Calloway is a recognized speaker on legal technology issues,...

Legal marketing has changed dramatically in the past 20 years as we have reached “the digital era.” Some lawyers have embraced this new world of social media marketing, engaging website content, and cloud-based computing. But those who have not, particularly solo and small firm lawyers, are missing out on an opportunity for increased client base, client satisfaction, and competition with big law firms.

On this episode of The Digital Edge, Sharon Nelson and Jim Calloway interview Sona Pancholy, a business development director, about the ways in which the digital age impacts law firm marketing, what mistakes lawyers should avoid making, where busy professionals should start, and some dos and don’ts of social media.

Topics include:

  • Technology leveling the playing field for law firms
  • Reduced barrier of entry into new markets
  • Increased efficiency in engaging potential clients, preparing pitch materials, etc.
  • Website content to help business development
  • Updating blogs and videos
  • Optimized website for mobile
  • Removing the legalese (yes, we know it’s hard)
  • Data mining and analytics to target your market
  • Bios, LinkedIn, and being familiar with social platforms
  • Technology as a tool, not a solution

Sona Pancholy is the director of business development at Stinson Leonard Street LLC. Based in Washington, D.C., Sona serves on the Education Board of the American Bar Association’s Law Practice Division and has spoken at previous ABA and Legal Marketing Association annual meetings. She has experience training lawyers, judges, lawmakers, and business professionals around the world. In her current role, Sona focuses on creating and supporting best practices and processes for the delivery of top quality business development support across the firm.

Special thanks to our sponsors, ServeNow and CloudMask.


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Episode Details
Published: August 27, 2015
Podcast: The Digital Edge
Category: Legal Technology
This Podcast
The Digital Edge
The Digital Edge

The Digital Edge, hosted by Sharon D. Nelson and Jim Calloway, covers the latest technology news, tips, and tools.

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