The end of summer marks the release of two legal-tech surveys that create the benchmark for solos and firms on legal technology practices and spending. The ILTA / InsideLegal Technology Survey and the ABA Legal Technology Survey Report define key trends and give lawyers a look at the current state of legal technology. On this episode of The Kennedy-Mighell Report, Dennis Kennedy and Tom Mighell discuss the highlights and conclusions of each survey and what they mean for today’s and tomorrow’s legal technology trends. The second half of the show will cover personal branding and how it has turned into meaning much more than just active social media channels.
Need a “brand” aid? On this month’s episode of the Legal ToolKit, host Jared Correia, Law Practice Management Advisor with Mass. LOMAP, talks with Dorie Clark, CEO of Clark Strategic Communications, about personal branding for lawyers. Dorie is a regular blogger for the Harvard Business Review, and is working on, “What’s Next?: The Art of Reinventing Your Personal Brand”, to be released by Harvard Business Review Press in 2012. Dorie and Jared cover what it means to have a “personal brand, ” take a look at a the importance of developing a unique selling proposition and discuss some of the ways that attorneys can produce and leverage content, to stand out from the crowd.