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Newsletter SignupLegal Talk Network hosts and listeners had a great time at LEX Summit in Salt Lake City September 8-10, 2024. At the center of the Silicon Slopes region, Filevine has been innovating how law firms can leverage technology, specifically AI, to gain efficiencies in their practice, and improve the client experience.
Early Monday morning, SEO and digital marketing experts Gyi Tsakalakis and Conrad Saam hosted a live taping of Lunch Hour Legal Marketing podcast and shared practical tips to help firms grow and market in today’s changing digital landscape. Gyi and Conrad responded live to questions about how attendees could grow their websites, make the most of their social media channels, paid advertising strategies, and differentiate themselves in a crowded region.
Gyi and Conrad each own marketing agencies serving law firms, predominantly personal injury, bankruptcy, family, and immigration, and bring their insights from that work to share with listeners on the Lunch Hour Legal Marketing Podcast. The conversation is often about the underlying algorithms from important keyword bidding sites, local profile tools, and how to effectively use third party tools and your website.
Listen to the whole episode with the live Q&A session on site at LEX Summit.
Lunch Hour Legal Marketing
Then Legal Talk Network interviewed Filevine leaders and conference speakers about their upcoming innovations in the software designed to make their platform ever more relevant and useful to firms in more aspects of their matter.
Gyi Tsakalakis talks with Ryan Anderson, Founder and CEO of Filevine to discuss the latest trends in tech and what types of AI tools are actually creating new and better approaches to legal work. They also discuss the variability of KPIs across different practice areas and which ones might be major indicators of success in a law firm.
On the Road host Laurence Colletti talks with Filevine Legal Futurist Dr. Cain Elliot about highlights from his AI-centered session on implementing AI to improve the quality and delivery of legal services and increasing profitability. They discuss reliable go-to tools available in the legal tech sphere and what legal professionals should be doing to engage effectively with this quickly evolving technology.
On the Road
Laurence Colletti welcomes Jordan Berman to On the Road to discuss her path from attorney to podcaster. Jordan’s interest in both current events and the law drove her to launch Unbiased, a podcast that strives to provide impartial analysis and education on the latest items to hit the news. She describes her podcasting process, social media approach, and her hope to inform her listeners with balanced, factual information on current events.
Predicting your law firm’s revenue each month can be done with an informed approach and the right tools. On the Road welcomes Jacqueline Bretell to hear highlights from her conference session on forecasting business income. Jacqueline offers insights on leveraging your law firm’s metrics to effectively predict earnings and make better, more profitable decisions for your team.
The buying and selling of a law firm is a complicated transaction, and changes in certain areas of the legal industry are driving new sales. Seth Deutsch and Fred Litwiniuk talk through notes from their session on how to approach this process, with insights on both sides of the transaction. They discuss how to assess the strength and saleability of your firm, what data to leverage, and other elements essential to a successful sale.
CEO of Gold Law, Craig Goldfarb shares simple, easy to execute ideas for attorneys looking to market their law firms in creative ways on our conference-focused podcast On the Road. Getting your law firm’s name in front of prospective clients is essential to your success, but it’s not always easy to make it happen. Craig shares tips for social media, community outreach, newsletters, swag, and more.
Lisa, as Legal Talk Network's Director of Partnerships & Marketing, is the bridge between show sponsors and the production team. She helps sponsors develop their message and choose the most effective shows for reaching their target audience. Lisa has consulted with clients in both digital marketing and traditional broadcast media, and loves podcasting because the medium celebrates creativity and makes room for diverse content. She loves driving fast and lives at Lake Tahoe with her family.
