Show Development Questionnaire

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Questions to help structure a new show’s development

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Briefly, what is your show about?

Can you boil that description down to just 10 words?

What is your intended frequency?

Who do you intend for this show to serve? (Lawyers, section members, in-house counsel, students, policy makers, general public, etc.)

What would an ideal listener get out of the show?

What need does the show serve? What do you want people to take away from each episode?

Do you have specific goals for the production? (promotion, awareness, membership benefit, sell products or services, etc.)

What other podcasts could be a model for your show?

What format do you think would best serve the show's mission and engage listeners?

Who are you thinking of to be the host(s)?

Why is this potential host uniquely qualified to talk with the audience you've outlined above?

Does this host(s) have any following currently that could become potential audience groups? (Social media, leadership roles, constituency, etc.)

What are some topics you intend to discuss in the first six months of episodes?

Tell us about your intended guests or category of guests.

How much time do you expect to spend developing the vision for the show before recording?

How much time do you expect to spend on each episode?

What does success look like for this show? What do you want to hear colleagues or clients say about your show?

What is motivating you to develop a podcast, or take your current show to a new level?