ATL APP 2016: The Three Minute Pitch

When marketing your products at a convention or industry event it can be difficult to adequately promote your brand within the allotted presentation time. In this report from On The Road, host Monica Bay talks with Allegory founder and CEO Alma Asay, Alt Legal founder and CEO Nehal Madhani, and eBrevia CEO Ned Gannon about the Alt Legal Innovation Awards, what it was like presenting their products in under three minutes, and their advice to other entrepreneurs looking to refine how they market their products.

Alma Asay began her career at Gibson, Dunn & Crutcher LLP, where her practice focused on complex commercial litigations, primarily in the fields of media, entertainment and technology. Alma is the founder and CEO of Allegory, a litigation management application that automates everyday tasks for lawyers.

Nehal Madhani is an attorney and the founder and CEO of Alt Legal, a cloud-based software trusted by Am Law 200 firms, boutique firms, and in-house legal departments to prepare and manage thousands of IP filings every day.

Ned Gannon has a history in corporate law with Paul, Hastings, Janofsky and Walker LLP and LeBoeuf, Lamb, Greene & MacRae LLP and as founder and CEO of Audible Auto, a startup company developing infotainment technology at the intersection of smartphones and vehicles. Ned is now CEO of eBrevia, which uses artificial intelligence to extract data from contracts.