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John Hellerman is a partner and co-founder of Hellerman Baretz Communications, a corporate PR agency that works...
Bob Ambrogi is a lawyer, legal journalist, and the publisher and editor-in-chief of LexBlog.com. A former co-host...
Lawyer 2 Lawyer host Bob Ambrogi interviews John Hellerman, partner at Hellerman Baretz Communications, about law firm public relations and media communication at the 2015 Above the Law conference ATL Converge. Hellerman discusses the differences between media exposure earned through the attention from mainstream media, paid media through sponsorships or advertisement, and owned media in the form of podcasts, white papers, and blogs. Tune in to hear about how each are important and where your law firm or practice should be focusing its energy. Hellerman Baretz Communications helps their clients identify and communicate with audiences through mainstream media.
Bob Ambrogi chatting with John Hellerman and Casey Sullivan. Oh, and our producer, Laurence Colletti.
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| Published: | April 1, 2015 |
| Podcast: | On the Road |
| Category: | Best Legal Practices , Legal Technology |
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On the Road |
Recorded on the conference floor, "On the Road" includes highlights and interviews from popular legal events.
To move away from the death penalty as a country, the public needs be able to see inside the process and understand...
Jack Newton and Kimberly Bennett chat about improving law firm businesses by analyzing innovations in adjacent realms of industry.
Jeana Goosman and Conrad Saam share tips for developing the right marketing plan for your law firm.
Host John Strohmeyer is joined by two of this year’s four 60 in 60 presenters, Gyi Tsakalakis and Jeannine Lambert to discuss...
Judge Scott Schlegel shares essential technology tips for facilitating virtual court.
Ivy Grey and Jon Tobin discuss admin efficiencies all lawyers need.
