Featured Guest
John Hellerman

John Hellerman is a partner and co-founder of Hellerman Baretz Communications, a corporate PR agency that works directly with...

Your Host
Bob Ambrogi

Bob Ambrogi is the only person to have held top editorial positions at both National Law Journal and Lawyers Weekly...

Episode Notes

Lawyer 2 Lawyer host Bob Ambrogi interviews John Hellerman, partner at Hellerman Baretz Communications, about law firm public relations and media communication at the 2015 Above the Law conference ATL Converge. Hellerman discusses the differences between media exposure earned through the attention from mainstream media, paid media through sponsorships or advertisement, and owned media in the form of podcasts, white papers, and blogs. Tune in to hear about how each are important and where your law firm or practice should be focusing its energy. Hellerman Baretz Communications helps their clients identify and communicate with audiences through mainstream media.

Mentioned in This Episode

Bob Ambrogi interviews John Hellerman and Casey Sullivan at ATL Converge.

Bob Ambrogi chatting with John Hellerman and Casey Sullivan. Oh, and our producer, Laurence Colletti.

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Episode Details
Published: April 1, 2015
Podcast: On the Road
Category: Best Legal Practices , Legal Technology
Podcast
On the Road
On the Road

Recorded on the conference floor, "On the Road" includes highlights and interviews from popular legal events.

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