Lawyer 2 Lawyer host Bob Ambrogi interviews Above the Law Converge panelists John Hellerman and Casey Sullivan after their discussion in the panel Pitching the Mainstream Media. Ambrogi asks the panel about how lawyers should engage with members of the media, including crafting a pitch and building relationships. Additionally, the panelists discuss the value of...
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John Hellerman is a partner and co-founder of Hellerman Baretz Communications, a corporate PR agency that works directly with...
Casey Sullivan is the editorial director of Biglaw Business, a business of law community website recently launched by Bloomberg....
Bob Ambrogi is a lawyer, legal journalist, and the publisher and editor-in-chief of LexBlog.com. A former co-host of Lawyer...
Lawyer 2 Lawyer host Bob Ambrogi interviews Above the Law Converge panelists John Hellerman and Casey Sullivan after their discussion in the panel Pitching the Mainstream Media. Ambrogi asks the panel about how lawyers should engage with members of the media, including crafting a pitch and building relationships. Additionally, the panelists discuss the value of a traditional press release and what “mainstream media” means for lawyers today.
John Hellerman is a partner and co-founder of Hellerman Baretz Communications, a corporate PR agency that works directly with law firms.
Casey Sullivan is the editorial director of Biglaw Business, a business of law community website recently launched by Bloomberg.
Bob Ambrogi chatting with John Hellerman and Casey Sullivan. Oh, and our producer, Laurence Colletti.
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| Published: | March 25, 2015 |
| Podcast: | On the Road |
| Category: | Legal Technology |
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On the Road |
Recorded on the conference floor, "On the Road" includes highlights and interviews from popular legal events.
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Forget ads on billboards, buses, and in the Yellow Pages. Building a law practice today requires a new approach.
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