Featured Guests
Andrew Legrand

Andrew Legrand is the founding partner at Spera Law Group, LLC, a cloud and paperless law firm in New...

Your Host
Adriana Linares

Adriana Linares is a law practice consultant and legal technology coach. After several years at two of Florida’s largest...

Liz McCausland

Liz McCausland earned a Bachelor of Arts degree from the University of Florida in 1994 and her Juris Doctor...

Email marketing can be a very valuable tool for solo lawyers. But how can you make your newsletter stand out from spam and competition? In this episode of New Solo recorded at the 2017 Clio Cloud Conference, host Adriana Linares and guest host Liz McCausland talk to Andrew LeGrand about the ins and outs of using newsletters as a marketing strategy. They discuss things like open rates, tracking referrals, and how to make newsletter content relevant and interesting. They also briefly cover blogging and how to use your blog to effectively reuse content you already have.

Andrew Legrand is the founding partner at Spera Law Group, LLC, a cloud and paperless law firm in New Orleans, Louisiana.

Special thanks to our sponsors, Clio, Answer1, PerfectIt, and Unbundled Attorney.


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Episode Details
Published: November 28, 2017
Podcast: New Solo
Category: Best Legal Practices , Legal Marketing , Legal Technology
This Podcast
New Solo
New Solo

New Solo covers a diverse range of topics including transitioning from law firm to solo practice, law practice management, and more.

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