Focus groups are a common marketing tool to identify how messaging resonates with customers. Learn how focus groups can help litigators fine tune their trial strategy and evaluate expert witnesses.
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Ken Levinson is a founding Partner of Levinson & Stefani, a Chicago based personal injury law firm....
Dave Scriven-Young is an environmental and commercial litigator in the Chicago office of O’Hagan Meyer, which handles...
| Published: | June 20, 2023 |
| Podcast: | Litigation Radio |
| Category: | Marketing for Law Firms , Litigation |
Focus groups are common in marketing, but they also can help a lawyer learn what resonates with nonlawyers before presenting a client’s case before a jury. Focus groups, in their simplest form, offer a “test run” for issues and strategies you are considering using in pretrial and trial matters, and will let you know if you are building the best strategy and communicating your legal arguments in a way that is understood. You can even use them to evaluate whether your expert witness is likeable and communicates well. Don’t wait until your client’s fate is on the line! In this episode, guest Ken Levinson, a focus group expert and successful personal injury lawyer, gives advice on how attorneys can incorporate focus groups into their trial preparations.
Special thanks to our sponsor ABA Section of Litigation.
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Litigation Radio |
Hosted by Dave Scriven-Young, Litigation Radio features topics focused on winning cases and developing careers for litigators.
