How do people find lawyers these days? Although many attorneys believe they are discovered through a Google or Bing search, legal service consumers are actually still taking recommendations from people they know and trust. But technology has added a multitude of new ways that people perform research and journey to find lawyers. Potential clients will...
|The Digital Edge|
Gyi Tsakalakis is a former lawyer and the founder of AttorneySync, an online legal marketing agency, to help lawyers...
Sharon D. Nelson is president of the digital forensics, information technology, and information security firm Sensei Enterprises. In addition...
Director of the Oklahoma Bar Association’s Management Assistance Program, Jim Calloway is a recognized speaker on legal technology issues,...
How do people find lawyers these days? Although many attorneys believe they are discovered through a Google or Bing search, legal service consumers are actually still taking recommendations from people they know and trust. But technology has added a multitude of new ways that people perform research and journey to find lawyers. Potential clients will likely search for the lawyer or law firm’s website, Yelp or Avvo reviews, social media, and blogs before picking up the phone. So what should we, as lawyers, do to improve our online presence for more effective client development?
In this episode of The Digital Edge, Sharon Nelson and Jim Calloway interview Gyi Tsakalakis, founder of the online legal marketing agency Attorney Sync, about the internet’s role in client development, the mistakes most lawyers make, and the “magic” of online legal marketing strategies.
Gyi Tsakalakis helps lawyers earn meaningful attention online. As a recovering attorney, he’s aware of the unique considerations related to ethically and effectively marketing a law practice. He founded Attorney Sync, an online legal marketing agency, to help lawyers develop web presences that attract clients. He also currently serves as vice-chair on the ABA Law Practice Division: Social Media, Legal Blogs, and Website Committee and regularly speaks about online marketing, most recently at the Clio Cloud Conference.
Here are several of Gyi Tsakalakis’s favorite resources, websites and tools for online marketing:
Here are the “from the horse’s mouth” resources:
The Digital Edge, hosted by Sharon D. Nelson and Jim Calloway, covers the latest technology news, tips, and tools.iTunes Google Play
Brett Burney talks about the latest Apple products and how they can serve lawyers.
Brian Kuhn, global co-leader for the IBM Watson legal practice, talks about why lawyers should be interested in cognitive computing (or augmented intelligence).
Guest Darin Fox talks about how he sees technology functioning in legal education including the program he oversees at the University of Oklahoma.
Heidi Alexander talks about Evernote and how it can help lawyers organize thoughts, research, and marketing.
Shantelle Argyle discusses low bono legal services and their impact on the access to justice movement.
This legal podcast covers the shift of the legal industry from a seller's to a buyer's market.