Featured Guests
Gyi Tsakalakis

Gyi Tsakalakis is a former lawyer and the founder of AttorneySync, an online legal marketing agency, to help lawyers...

Your Host
Sharon D. Nelson

Sharon D. Nelson is president of the digital forensics, information technology, and information security firm Sensei Enterprises. In addition...

Jim Calloway

Director of the Oklahoma Bar Association’s Management Assistance Program, Jim Calloway is a recognized speaker on legal technology issues,...

How do people find lawyers these days? Although many attorneys believe they are discovered through a Google or Bing search, legal service consumers are actually still taking recommendations from people they know and trust. But technology has added a multitude of new ways that people perform research and journey to find lawyers. Potential clients will likely search for the lawyer or law firm’s website, Yelp or Avvo reviews, social media, and blogs before picking up the phone. So what should we, as lawyers, do to improve our online presence for more effective client development?

In this episode of The Digital Edge, Sharon Nelson and Jim Calloway interview Gyi Tsakalakis, founder of the online legal marketing agency Attorney Sync, about the internet’s role in client development, the mistakes most lawyers make, and the “magic” of online legal marketing strategies.

Topics include:

  • The role of Google, Facebook, and Avvo in vetting legal service providers.
  • Providing valuable content versus blatant advertising
  • Understanding your audience and catering your marketing
  • Being authentic, direct, and transparent
  • Learning to use the technology properly
  • What to look for in a marketing agency
  • Properly defining your advertising goals for success
  • Utilizing current and past charity events participation.

Gyi Tsakalakis helps lawyers earn meaningful attention online. As a recovering attorney, he’s aware of the unique considerations related to ethically and effectively marketing a law practice. He founded Attorney Sync, an online legal marketing agency, to help lawyers develop web presences that attract clients. He also currently serves as vice-chair on the ABA Law Practice Division: Social Media, Legal Blogs, and Website Committee and regularly speaks about online marketing, most recently at the Clio Cloud Conference.

Special thanks to our sponsors, ServeNow and CloudMask.

Mentioned in This Episode

Here are several of Gyi Tsakalakis’s favorite resources, websites and tools for online marketing:

Gyi’s Sites:


Video marketing: 

Here are the “from the horse’s mouth” resources:

Full Transcript

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Episode Details
Published: December 17, 2015
Podcast: The Digital Edge
Category: Legal Marketing
This Podcast
The Digital Edge
The Digital Edge

The Digital Edge, hosted by Sharon D. Nelson and Jim Calloway, covers the latest technology news, tips, and tools.

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